Upload
claire-collins
View
109
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
In May 2013 ASMALLWORLD undertook a strategic pivot to re-launch
as the leading subscription based global travel and lifestyle club.
Our members are the mavens of top cities around the world- influential
and generous people in their social, cultural and business lives.
‘The end goal is to create a vetted member pool of affluent style-
conscious and well travelled global citizens with an enthusiastic interest
in peer interaction’
Sabine Heller CEO, ASMALLWORLD WWD May 2013
Case study for Integrated Sponsorship Program for international
fashion brand DVF at the ASMALLWORLD Re-launch Event at the Taj
Palace Hotel, Marrakech, Morocco May 2013 including:
on site product placement
celebrity dressing
PR picture opportunities
associated external social media program #moroccanmoments on
‘"We didn't want it to feel too sponsor-y or corporate-y," said Serena
Merriman, the company's global events director. "It is really important
for us that it feels like an organic weekend amongst friends.“
When guests arrived at the hotel, their bags were soon embossed with
DVF luggage tags, and DVF ear bud headphones could be found on
their pillows once in their rooms. At dinner on Friday, DVF clutches were
passed to guests on silver platters, and towels were placed at the pools
during sunbathing time. The fashion line also set up a special suite
where female guests could borrow gowns for the weekend.’ May 2013
#MoroccanMoments
Channeling the journey of a Jet-Set Princess, DVF celebrated
the re-launch of ASMALLWORLD in Marrakech, a magical desert
adventure.
DVF bejeweled clutches, DVF Moroccan Bazaar Style Suite,
Pool Side Towels & Sunglasses
• Lido font testing
Exclusive media rights with millions of press page views including
the Wall Street Journal, Vogue, Harper’s Bazaar, W, Business
Insider, CNBC, Daily Telegraph, Daily Mail, Tatler, Yahoo, Grazia,
Elle, Forbes, ABC, The New York Sunday Times, Women’s Wear
Daily, GQ among others.
Tens of thousands of likes and buzz generated across all social
media networks.