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Diane Stallabrass Conference & Hospitality Sales Royal Agricultural College

Diane Stallabrass

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Diane Stallabrass. Conference & Hospitality Sales. Royal Agricultural College. Introduction. Size doesn’t matter. Marketing the Venue. Business Split. What you should expect to know at the end of the presentation. Internal v External. Challenges we face. How we plan to overcome these. - PowerPoint PPT Presentation

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Page 1: Diane Stallabrass

Diane Stallabrass

Conference & Hospitality Sales

Royal Agricultural College

Page 2: Diane Stallabrass

Introduction

What you should expect to know at the end of the presentation

• How we plan to overcome these

• Size doesn’t matter

• Marketing the Venue

• Business Split

• Internal v External

• Challenges we face

Page 3: Diane Stallabrass

“Small is beautiful!”

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Page 7: Diane Stallabrass

Spring

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Summer

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Autumn

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Winter

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From Sunrise to Sunset

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Welcome to the Royal Agricultural College

• Situated in 25 acres of parkland

• Established in 1845

• A seat of learning but also a Conference & Hospitality Centre

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So what do we offer?• A range of 30+ meeting

rooms

• A dedicated business suite

• A new build programme

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• Porters and Technical Support

• Flexible Space

• Modern Audio Visual Technology

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• Function Rooms

• Full Professional Catering

• Free on Site Parking

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Residential Accommodation

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Types of Rooms

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Grounds & Gardens

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• Dedicated Sales Team

• Focus on Flexibility and Personal Service

“Thank you so much for your help with organising the Exeter Clergy Conference. Feedback about the venue has been overwhelmingly positive and so many have commented on how friendly and helpful the staff were”. The Revd Canon Andrew Godsall, Diocese of Exeter Conference – September 2012

Page 20: Diane Stallabrass

• A Defined Sales and Marketing Strategy

How do we do it?

• Clear and Measurable Targets

• Sustained Advertising and Promotional Campaigns

• On Line Presence Through the Web

• Use of Social Media (Twitter / Linked-in)

• Referrals

• Upselling

Page 21: Diane Stallabrass

Where do our clients come from?• Venuemasters

• Website – our own and membership of others

• Response to Mailshots

• Networking Events & Local Business Exhibitions

• Profile Raising

• Referrals

Page 22: Diane Stallabrass

Awardswww.excellence.co.uk

www.investorsinpeople.co.uk

www.customerfirst.org

www.thecotswoldchef.com

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Business Split

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Internal v External

55% Internal20% Repeat15% New Direct Business5% Referrals5% Web

Page 25: Diane Stallabrass

Current Challenges

• Global economic downturn and cut backs in public services spend

• Cut price rates from hotels

• New and alternative venues springing up

• On-going conflict between academic and external interests

• New building works as part of refurbishment programme which can cause disruption on site

• Maintaining our profile

Page 26: Diane Stallabrass

How to Overcome them?

• Maintain service levels

• On-going training and achieving National Awards status

• Educate academics

• Sell our skills through shared services

• Good news stories

Page 27: Diane Stallabrass

Any Questions?