15th May, 2014Starts at 10AM AEST

Engaging With Your Customers From Start to Finish

Kim BeresfordCustomer Success Manager, Rezdykim@rezdy.com

WEBINAR PRESENTER

Christabelle TaniMarketing Manager, Rezdychrista@rezdy.com

WEBINAR MODERATOR

Type your comments and questions into this box.We will address it at the end of the webinar.

On Twitter use the hashtag #rezdyacademy

JOINING IN TODAY

Customers want to feel valued

● Yes, we have a list of each touch point● No, it’s more of an ad hoc activity

POLL:

Do you currently have a structured customer engagement process?

AGENDAEngagement leading up to your tour

2

3

Engagement during your tour

Engagement following your tour

1

4 Automating engagement emails

YOU MIGHT BE THINKING...

I don’t want to bother them too much… it might annoy them!

All a part of providing excellent customer service

1 - ENGAGEMENT LEADING UP TO YOUR TOUR

BEFORE YOUR TOUR

1 - ENGAGEMENT LEADING UP TO YOUR TOUR

1 Confirmation email

Reassures customer that the booking is locked in and paid for

1 - ENGAGEMENT LEADING UP TO YOUR TOUR

1 - ENGAGEMENT LEADING UP TO YOUR TOUR

2 Reminder email

Reminds them exactly when it’s on and what to do

2 - ENGAGEMENT DURING YOUR TOUR

1 Photos & videos

For your marketing and for their memories

DURING YOUR TOUR

2 Opinions & feedback

To nip a bad review in the bud

2 - ENGAGEMENT DURING YOUR TOUR

3 - ENGAGEMENT FOLLOWING YOUR TOUR

1 Follow-up email

To get genuine feedback and ask for reviews

FOLLOWING YOUR TOUR

3 - ENGAGEMENT FOLLOWING YOUR TOUR

2 Photos & videos notification

Encourages them to share it

3 - ENGAGEMENT FOLLOWING YOUR TOUR

3 Special offers

If local, send offers that get them to come back

4 - AUTOMATING ENGAGEMENT EMAILS

AUTOMATE EMAILS WITH YOUR BOOKING SYSTEM

4 - AUTOMATING ENGAGEMENT EMAILS

4 - AUTOMATING ENGAGEMENT EMAILS

● Add custom text● Add custom images● Send a test email to

yourself● See how your email

will look with orders you currently have

4 - AUTOMATING ENGAGEMENT EMAILS

NEXT STEPS

1

2 Customise your emailsTutorial: https://support.rezdy.com/entries/31660030-Customise-your-Emails

3 Connect Rezdy to MailChimp [Premium & Enterprise]Tutorial: https://support.rezdy.com/entries/29415644-Set-up-Zapier-with-MailChimp

Set up your reminder and follow-up emails Reminder Email Tutorial: https://support.rezdy.com/entries/29631904-Set-up-a-Reminder-Email

Follow-up Email Tutorial: https://support.rezdy.com/entries/29713890-Setup-a-Follow-up-Email

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