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5 Creative London-based startups#TMUdigital with @TechMeetupsLX
8 May 2012
Olga Pavlovsky@lplatebigcheeseGM @TechMeetups
The way I interpret “creative” may be different to how you interpret this word because of my background
My 5 chosen creative startups(in no particular order)
SoundCloud
NB Based in London & Berlin
If you create sounds, how do your fans hear it?
Traditionally:• TV, radio or podcast• Concert• Poetry or story reading• Record, tape, CD, download
All these methods are relatively expensive to produce, market, distribute and come with a sunk cost
This opens up the “long tail” for sound artists The Netflix for sound
Gives *everyone* with an internet connection the ability to discover new sounds
SoundCloud spends a lot of effort really helping people to overcome the problems which stopped them from sharing their sounds
Why this is interesting
See soundcloud.com for more
OpenBrand
Why this is interesting
Understanding the problem from the inside
Uncompromised attention to detail by the team
Applying norms from other activities
Opening up working relationships where there were none before through collaboration
See openbrand.com for more
Renew
It’s... a bin
Not just another magazine advertising Rolex watches
More features on the way – it’s the bin that just keeps on giving
Why this is interesting
See renewsolution.com for more
housebites
Chefs in London’s restaurants often work 16 hours a day
Pressures of this worklife and the recession drive many to consider either another income, or another way of life
On the demand side, London diners are very much used to the best on offer – what’s the equilibrium?
House Bites
Why this is interestingThe AirBnB for takeaways
Really ticks the boxes for the currents trends in the UK, both consumer and corporate:
Takeaways: a massive marketEat localEat healthySupport small businesses
Housebites.com for more details
Market Invoice
Problem: unpaid invoices cause companies cashflow problems – they can’t spend on capital on staff until they’re paid...
...and their business growth can potentially suffer
So you...
...wait....
...and wait...
...and think: there must be a better way, right?
Creative finance in a controlled way
Great returns for investors
Less time lost and less uncertainty for the business
Why this is interesting
Marketinvoice.com for more
Obrigada!
Slides will be available on slideshare soon
Stay in touch:@lplatebigcheese