LOTS OF DIGITAL “GURUS” GIVE ADVICE.• WHERE YOU ARE GETTING ADVICE WILL SKEW THE

IMPARTIALITY OF PROGRAM STRATEGY

• JENNIFER IS A PURE STEWARD OF TOURISM IN THE DIGITAL SPACE, TAPPED BY FORTUNE 500 COMPANIES AND DESTINATIONS, HER CONSULTING PRACTICE IS SOLID IN FACTS AND EXPERIENCE

• KNOW WHAT TO QUIT. MOST “GURUS” WILL ONLY FOCUS ON TECHNOLOGY YOU HAVEN’T ADOPTED. WHILE VALUABLE, IT DIVIDES ENERGY AND MAKES FOR FRACTURED RESULTS

• DON’T GET PUT IN A BOX. NOT ALL DESTINATIONS ARE CREATED EQUAL. AFTER 22+ YEARS OF REAL-WORLD EXPERIENCE, WE CAN NAVIGATE YOU TO A UNIQUE SUCCESS PATTERN INSTEAD OF A “ME TOO” CITY.

MEET JENNIFER BARBEE• 22 YEAR AWARD WINNING HISTORY IN

TOURISM MARKETING

• SILVER FEMALE ENTREPRENEUR OF THE YEAR IN ADVERTISING, MARKETING & PUBLIC RELATIONS (US & EUROPE)

• GAME-CHANGER FOR 100S OF DESTINATIONS BIG AND SMALL

• YOUR SECRET WEAPON

BENEFITS OF THE 3.0 DIGITAL STUDY

• AS A 3.0 STUDY MEMBER, YOU WILL ALSO GET AN EOY BLIND STUDY ON THE KEY LEARNINGS FROM ALL CLIENTS

• JENNIFER GUARANTEES A CLEAR ROI FOR YOUR STUDY INVESTMENT AND YOUR ACCOUNT IS ALWAYS HANDLED BY SR STAFF (NO ONE LEARNS ON YOUR DIME)

• INCLUSIVE. WE WANT YOU AS A CONSULTING CLIENT, THAT’S IT. WE ARE HAPPY TO WORK WITH YOUR AD/PR/WEB AGENCY. WE’RE A HAPPY BUNCH AND WE NEED THE FULL TEAM COOPERATION TO GIVE OUR BEST CONSULT.

OK, WHAT’S IN IT, ALREADY?!?IN YOUR 3.0 STUDY, YOUR IMPACT STUDY WILL ILLUMINATE:

• YOUR TECHNOLOGY STRENGTHS AND GAPS

• AUDIENCE ASSESSMENT (HOW WELL ARE YOU ATTRACTING FIT, MP, GTO)

• COMPETITIVE ANALYSIS, BOTH KNOWN AND UNKNOWN

• MEDIA REVIEW AND COMPARISONS

• BRAND IMPACT ONLINE

• SOCIAL SCORECARD

• VENDOR REVIEW (IF REQUESTED)

• PREDICTIVE MODEL (BASED ON TRAJECTORY, WHERE IS YOUR DESTINATION ONLINE IN 1, 3, 5 YEARS)

• STOP-GAP STRATEGIES TO STEER TO THE DESIRED OUTCOME

• DE-BRIEFING AND STRATEGY SESSION (AVAIL IN PERSON FOR ADDITIONAL FEES)

THE PROCESS

• SET GOALS AND DIRECTIVE

• CONTRACT, DEPOSIT AND KICK-OFF DATES SET

• KICK OFF STRATEGY SESSION (IN MARKET) ½ DAY+ KEY INTERVIEWS

• 30-45 DAYS, JB CONDUCTS RESEARCH, OPTIONS AND STUDY COMPONENTS

• STUDY REPORT DELIVERY AND FULL DAY STRATEGY SESSION, REPORT TO COMMITTEES

• FINAL REPORT WITH UPDATED CLIENT INPUT.

Ready? Email Jennifer@jenniferbarbee.com