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Sammen til fremtiden
“Rigg Visit Norway for fremtiden”
Retning
“Reiser er ikke lenger et avbrekk fra det vanlige livet,
det er en del av det vanlige livet”
Samfunnskriterier Erfaringskriterier
Value
system
Political
freedom
Environmental
standards
Tolerance
Quality
of life
Business
potential
Health &
education
Standard of
living
Safety &
security
Good
infrastructure
Advanced
technology
Good for
business
Would like to
live/study there
Heritage &
CultureTourism Made in
Historical points
of interest
Heritage,
art & culture
Natural beauty
Value for money
Range of
attractions
Resort &
lodging options
Make products
that are authentic
Make products
of high quality
They create
unique products
Would like to visit
for a vacation
Food
Would like to buy
products made
in that country
Samfunnskriterier Erfaringskriterier
Value
system
Political
freedom
Environmental
standards
Tolerance
Quality
of life
Business
potential
Health &
education
Standard of
living
Safety &
security
Good
infrastructure
Advanced
technology
Good for
business
Would like to
live/study there
Heritage &
CultureTourism Made in
Historical points
of interest
Heritage,
art & culture
Natural beauty
Value for money
Range of
attractions
Resort &
lodging options
Make products
that are authentic
Make products
of high quality
They create
unique products
Would like to visit
for a vacation
Food
Would like to buy
products made
in that country
4 3 9 13 12 10
Samfunnskriterier Erfaringskriterier
Value
system
Political
freedom
Environmental
standards
Tolerance
Quality
of life
Business
potential
Health &
education
Standard of
living
Safety &
security
Good
infrastructure
Advanced
technology
Good for
business
Would like to
live/study there
Heritage &
CultureTourism Made in
Historical points
of interest
Heritage,
art & culture
Natural beauty
Value for money
Range of
attractions
Resort &
lodging options
Make products
that are authentic
Make products
of high quality
They create
unique products
Would like to visit
for a vacation
Food
Would like to buy
products made
in that country
4 3 9 13 12 10
38
17
3
18
18
6
8
17
18
6
25
7
8
2
4
4
2
4
9
12
15
9
4 3Value
system
Political
freedom
Environmental
standards
Tolerance
Quality
of life
Business
potential
Health &
education
Standard of
living
Safety &
security
Good
infrastructure
Advanced
technology
Good for
business
Would like to
live/study there
Samfunnskriterier Erfaringskriterier
4 3 9 13 12 10
Heritage &
CultureTourism Made in
Historical points
of interest
Heritage,
art & culture
Natural beauty
Value for money
Range of
attractions
Resort &
lodging options
Make products
that are authentic
Make products
of high quality
They create
unique products
Would like to visit
for a vacation
Food
Would like to buy
products made
in that country
4 3Value
system
Political
freedom
Environmental
standards
Tolerance
Quality
of life
Business
potential
Health &
education
Standard of
living
Safety &
security
Good
infrastructure
Advanced
technology
Good for
business
Would like to
live/study there
Samfunnskriterier Erfaringskriterier
4 3 9 13 12 10
Heritage &
CultureTourism Made in
Heritage,
art & culture
Natural beauty
Range of
attractions
Resort &
lodging options
Would like to visit
for a vacation
Food
Hvordan skiller vi oss ut?
Opplevelser i sentrum
Fo
to: V
G/S
ørb
ø,
Kriste
r
All vekst er ikke riktig vekst
Boende
Økonomi Besøkende
Fra å fokusere på all vekst til riktig vekst
Fo
to: E
lisa
be
th T
elle
fse
n
Vi må jobbe annerledes
Boarding
Handlingsplanen - sten for sten
Oppdrag
Visjon
Hovedmål
Retninger
Verdigrunnlag
Vi skal skape reiselyst til Norge, i Norge og stimulere til å oppleve Norge hele året
Vårt oppdrag
Det er mye kraft i bærekraft
Vårt verdigrunnlag
Flere verdiskapere i reiselivet
Hovedmål 1
Fra 160.000 til x verdiskapere i
SSBs satellittregnskap for 2025
4 3Value
system
Political
freedom
Environmental
standards
Tolerance
Quality
of life
Business
potential
Health &
education
Standard of
living
Safety &
security
Good
infrastructure
Advanced
technology
Good for
business
Would like to
live/study there
Samfunnskriterier Erfaringskriterier
4 3 9 13 12 10
Heritage &
CultureTourism Made in
Historical points
of interest
Heritage,
art & culture
Natural beauty
Value for money
Range of
attractions
Resort &
lodging options
Make products
that are authentic
Make products
of high quality
They create
unique products
Would like to visit
for a vacation
Food
Would like to buy
products made
in that country
4 3Value
system
Political
freedom
Environmental
standards
Tolerance
Quality
of life
Business
potential
Health &
education
Standard of
living
Safety &
security
Good
infrastructure
Advanced
technology
Good for
business
Would like to
live/study there
Samfunnskriterier Erfaringskriterier
4 3 9 13 12 10
Heritage &
CultureTourism Made in
Historical points
of interest
Heritage,
art & culture
Natural beauty
Value for money
Range of
attractions
Resort &
lodging options
Make products
that are authentic
Make products
of high quality
They create
unique products
Would like to visit
for a vacation
Food
Would like to buy
products made
in that country
4 3Value
system
Political
freedom
Environmental
standards
Tolerance
Quality
of life
Business
potential
Health &
education
Standard of
living
Safety &
security
Good
infrastructure
Advanced
technology
Good for
business
Would like to
live/study there
Samfunnskriterier Erfaringskriterier
4 3 9 13 12 10
Heritage &
CultureTourism Made in
Historical points
of interest
Heritage,
art & culture
Natural beauty
Value for money
Range of
attractions
Resort &
lodging options
Make products
that are authentic
Make products
of high quality
They create
unique products
Would like to visit
for a vacation
Food
Would like to buy
products made
in that country
38
17
3
18
18
6
8
17
18
6
25
7
8
2
4
4
2
4
9
12
15
9
En sterkerenasjonal merkevare
Fra 17 til y plass på forbedringskriteriene i
Future Brands Country Brand Index 2021.
Hovedmål 2
Vi jobber med alle næringer
som skaper opplevelser
Retningsvalg 1
Foto
: N
or-
Ship
pin
g I
mages
Hele Norge,
hele tiden
Retningsvalg 2
Fo
to: N
or-
Sh
ipp
ing Im
age
s
Fra demografi
til motivasjon
Retningsvalg 3
Fo
to: G
on
za
les P
ho
to
En pådriver for
opplevelsesutvikling
Retningsvalg 4
Et åpent
innovasjonsmiljø
Retningsvalg 5
Fo
to: S
hu
tte
rsto
ck
Måle, dele
og lære
Retningsvalg 6
Vi skal gjøre reiselivet viktig for Norge
Vår visjon
Vi skal skape reiselyst
til Norge, i Norge og stimulere
til å oppleve Norge hele året
Det er mye kraft i bærekraft
Flere verdiskapere
i reiselivet
Fra 160.000 til x sysselsatte
i SSBs satellittregnskap for 2025
En sterkere nasjonal
merkevare
Fra 17 til y plass på forbedringskriteriene i Future Brands
Country Brand Index 2023.
Vi jobber med alle næringer
som skaper opplevelser
Vi skal gjøre reiselivet viktig for Norge
Hele Norge,
hele tiden
Fra demografi
til motivasjon
En pådriver for
opplevelsesutvikling
Et åpent
innovasjonsmiljø
Måle, dele
og lære
Nå skal vi ratte oss inn i fremtiden
Fo
to: T
rue
Sto
rie
s
Hva kan dere forvente fra oss
fremover?
Samarbeid med alle næringer som skaper opplevelserKun fokus på ferie og fritid
En ”always on” filosofi som skal stimulere historier om
hele Norge hele tiden
Markedsføring organisert rundt sesonger og
kampanjer
Målgrupper definert av motivasjon og interesserMålgrupper definert av demografi og geografi
En pådriver for alt som skaper vekst En pådriver for opplevelsesutvikling
Et serviceorientert forvaltningsapparat Et åpent innovasjonsmiljø
Å distribuere rapporter og analyser til informasjon Å dele verktøy og kunnskap å navigere etter
Bærekraft som grunnfjell for alt vi gjørØkonomi, samfunn og miljø sett på hver for seg
Fra: Til:
Blir dere med på
reisen?
Takk for oppmerksomheten!
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