ZENDESK CASE STUDY

» Ballou PR began working with Zendesk following a project with Twilio around its UK launch. With an aim to drive awareness and sales, the PR team focused on news announcements to drive media interviews and by-lined articles to drive thought leadership in key trade titles.

» 81 pieces of coverage were secured during the campaign, with national coverage secured in publications including The Financial Times, Sky News and The Guardian.

» 21 interviews took place with key national and trade media, paving the way for byline articles and coverage around announcements, including product updates, as well as customer wins, partnership and funding announcements.

» A particular success of the campaign was a media lunch hosted around Le Web. High-level titles attended, including City AM.

OBJECTIVE, STRATEGY AND RESULTS

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http://www.slideshare.net/BallouPRUK/bpr-creds