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In the current digital landscape, companies are managing thousands of digital assets for branding, sales and marketing initiatives and operations. In order to have an efficient digital supply chain, we believe digital asset management (DAM) is a critical component to the overall marketing technology ecosystem. This infographic provides a couple of reasons why digital asset management is a must have in today's content stack. View the full infographic and learn more at: http://www.widen.com/digital-asset-management-in-the-marketing-technology-ecosystem/.
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