02/10/11

Where Do I Start?Social Media for Beginners(#11NTCSMStart)

Kate BladowDawn Crawford

02/10/11

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02/10/11

Who's Here?

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We All Network

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But Now It Doesn't Just Look Like...

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It Also Looks Like...

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People Use Many Different Tools

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VocabularyProfilesPagesGroupsFriends

Quick Stats• More than 500 million

active users• 50% of those users

log on in any given day

Some Examples

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VocabularyTweets

RetweetsLists

Followers

Quick Stats• 190 million users• 65 million tweets/day• More than 800,000

searches/day

Some Examples

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VocabularyProfiles

ContractsCompanies

Groups

Quick Stats• 90 million members• 2 billion searches for

people in 2010

Some Examples

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VocabularyChannelsUploadsPlaylists

Quick Stats• More than 2 billion

views per day• 35 hours of video

uploaded every minute

Some Examples

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VocabularyPosts

CommentsRSS Feeds

Quick Stats• Over 155 million blogs

have been identified• Almost 2 million blog

posts indexed in every 24 hours

Some Examples

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People Are Already Talking

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You Need To Start Listening

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How Do You Listen? By Searching

Where?• Facebook• Twitter• YouTube• Web pages• Blogs

For What?• Your organization• Staff & volunteers• Partners• Relevant issues

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Use Feeds to Search Faster

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Step 1: Create Reader Account

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Step 2: Enter Search Terms

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Step 3: Check for New Items

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Once You've Listened, Respond

Air Force Web Posting Response Assessment

http://en.wikipedia.org/wiki/United_States_Air_Force_Web_Posting_Response

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A Small Pilot

• Start SMALL!

• Do something that is easy and you already have contento Annual Reportso Newsletterso Brochures

• Reward people for participating – Thank you are valuable enough! or throw a thank you mixer at a local coffee shop

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Idea Factory

• Collect photos of your supporters for a special Facebook album

• Create a weekly question and create a hashtag for that questiono Example: #onewordweekend

• Post a video a week about a client or employee• Pick themes for days of the week and post to that theme• Try a fundraiser for a specific program, for a short

amount of timeo Example: TP the GP “Support our bottom line” -

http://tpthegp.org/ - raised $15,000 for operating funds

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Experiment!

• Social media is low cost so take some risks – yes, it takes time

• Use it for market research – test messages, images, ideas

• When you fail, learn from it!

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ROI & Evaluation

• It's important to measure your success or failure

• Report your social media numbers in your month report to the Board or your boss

• Just as you'd evaluate your programs, evaluate your social media progress

• Track quantiative (follow counts, etc) AND qualitative (positive/negative comments, success stories)

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Evaluation Tools

• Facebook Insights

• HootSuite.com:o Almost free ($5 a

month)o Twitter clicks on linkso Top tweetso Influential followers

• YouTube Insights

• Website Traffic

02/10/11

Session EvaluationEach entry via text or web is a chance to win great NTEN

prizes throughout the day!

Session Evaluations Powered By:

TEXTText 11NTCSMStart to 69866.

ONLINEUse 11NTCSMStart at http://nten.org/ntc/eval