WELCOME TO THE

API Economy

Presented by Ross Mason Founder, MuleSoft

#MuleSoftWebinar

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Background Driving Forces Todays Concerns

Planning for the Future

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Today's Agenda

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Background Driving Forces Todays Concerns

Planning for the Future

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Setting the Stage !To understand how APIs have transferred our economy today, let's look at another influential economic age: The Industrial Revolution

"The Industrial Revolution

marks a major turning point in history. Almost every aspect of

daily life was influenced in some way."

How Does a Revolution Start?

The right mix of !

Demand Resources Innovation Adaptation

8DEMANDgreater population and free trade

All contents Copyright © 2013, MuleSoft Inc.9

RESOURCES: COAL

Innovation & Invention

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ADAPTATION: STEAM POWER

Then !Industrial Revolution Started the Industrial Age !Second Industrial Revolution Brought even bigger advancements !First Digital Revolution World Wide Web !!

Now !Do we have the right ingredients for the !!!

Second Digital Revolution ?!Demand Resources Innovation Adaptation

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Background Driving Forces Todays Concerns

Planning for the Future

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DEMAND

2.8

5

!

billion people connected to the Internet

!

billion people connected to the Web

Now

!!!!

Near Future

!!!

DEMAND Changing Consumer Expectations

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RESOURCE OF SECOND DIGITAL REVOLUTION

DATA

All contents Copyright © 2013, MuleSoft Inc.18

How much data is created every minute SOURCE: DOMO

Source: IDC, The Digital Universe in 2020, December 2012

Data volume will grow 50 fold over 15 years

Actionable on the same trajectory

THE INNOVATION ENABLING THE DIGITAL REVOLUTION IS THE WEB AS A PLATFORM

A place that people interact

with through information

THE SHIFT

A platform to engage business

directly and indirectly

23Innovation: the Web is a platform

Innovation

Publish a website and reach a subset of users on the Web. Goal is to capture.001% of the audience to your website

THINK ABOUT IT. !

!

!

This is not an efficient model when there is a market of 2.8 BILLION people

THIS IS WHERE APIs FIT IN

Innovation & Adaption

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1. Give the same functionality to third parties.

2. Means that third parties can build apps around data you provide

3. Mobile applications can use your API to create a better user experience

THE ADAPTATIONS ARE CREATED BY COMPANIES…AND EVERYONE ELSE

Source: Fast Company, The Most Innovative Companies of 2013

Examples of Good Adaptations on the Web

NIKE FuleBand

AMAZON Web Services

SQUARE

More Examples

Source: Fast Company, The Most Innovative Companies of 2013

WHY DO BIG BRANDS INVEST IN INNOVATION?

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2

3

Their old business models are eroding

Their customer demands are changing

They are under pressure to move quickly

APIs Enable New Innovations To Meet Demand

NIKE uses device technology and the cloud to innovations such as FuelBand

SQUARE adapts traditional payments into the mobile world

FORD creates new consumer experiences by connecting the cars to services in the cloud

NBA created digital products offering mobile and web content delivery and data services

CUSTOMERS ARE RESPONDING

Of mobile users have used mobile banking in the past 12 months

x2

25%

>$8 billion

21%

Mobile purchases in 2012

consumers engage in online shopping only via mobile

Mobile travel booking revenue in the US in 2013

Source: DC Financial Insights, 2012

Source: PhoCusWright January 2012

Source: Prosper Mobile Insights, 2012

Source: Federal reserve study 2012

Consumer Response

WELCOME TO THE API ECONOMY

APIs are new business channels to engage with partners and customers

The API Economy is the global sum of digital

transactions between multiple parties

=

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Background Driving Forces Todays Concerns

Planning for the Future

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All contents Copyright © 2013, MuleSoft Inc. Twitter: @mulesoft @rossmason38

What turns a sleepy rural town into this?

Demand + Resources + Innovation + Adaptation + Study Tours

Sparking a Revolution Then

Demand + Resources + Innovation + Adaptation + Entrepreneurs

Sparking a Revolution Now

To be part of the API economy, you also have to publish an API

13,000

Open APIs are the tip of the iceberg

All contents Copyright © 2013, MuleSoft Inc. Twitter: @mulesoft @rossmason

13,000

1,000,000s of APIs and services

in the enterprise

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Source: Forrester, Establish your API design, June 2013

What Kinds of APIs are in the New Enterprise

The New Enterprise

The New Enterprise highly fragmented - APIs help connect it

API models in the New Enterprise

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Internal APIs

B2B APIs

Open web APIs

Product APIs

API models in the Enterprise

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Internal APIs

B2B APIs

Open web APIs

Product APIsNew Business & Innovation Channels

WHERE YOU COME IN!

MuleSoft helps power the API Economy

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Anypoint Integration PlatformMule Studio

Insight

MuleESB

CloudHub

Anypoint API Manager

Anypoint Service Registry

Enterprise Manager

APIkit APIhub

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Planning for the Future

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API Strategy Starting Point

Strengths Weaknesses

Opportunities Threats

• Do you have unique data or can you glean useful insights or trends from the data specific to you? !

• Do you functionality that you have invested significant IP that is hard to copy?

• Have you already invested in building APIs? Do you have the right culture and skills? !

• Do you have a captive audience or will you need to build from scratch?

• Can you identify new markets for your data or functionality?

• Can you team up with other suppliers for more value or reach a new audience?

• How much of your existing skills can you leverage to gain advantage?

• How easy it to mimic your API? • How well do you understand

your audience and the business models they will bear?

• Are you building your API as a product?

BY 2016 THE US GOVERNMENT WILL MAKE ALL PUBLIC DATA MACHINE READABLE

Source: White House Open Data Initiative, January 2013

BY 2015 THE UK GOVERNMENT WILL MAKE THEIR TOP 25 SERVICES AVAILABLE

THROUGH APIS

Source: Government Digital Services, 2011

Parting Thoughts

DEMAND The Second Digital Revolution is happening. Don't sit on the fence

RESOURCES

INNOVATION

ADAPTION

Your data and services, but your current business models may not be viable in 3 years

Your API strategy will open up new opportunities to trade with customers and partners

This is enterprise Darwinism - The New Enterprise creates differentiated services to compete in the API Economy

Thanks for your attention!

#MuleSoftWebinar

@rossmason

@MuleSoft

Watch the Full Webinar! http://www.mulesoft.com/webinars/api/welcome-api-economy !Learn How to Manage Your APIs https://www.mulesoft.com/platform/api

https://www.linkedin.com/in/rossjmason