1 © 2015 IBM Corporation

Winning in the API economy A cross industry look

Sid Bhatia - @SidBhatiaCalif

Sep 29 2015

2 © 2015 IBM Corporation

From a Single to Multi, now Omni channel

Branch / Store

Toll-Free / Tele

eBusiness / Web

Connected Appliances

Partners Websites/Sensors

Internet TVs

Smartphones

Tablets

Game Consoles

Connected Cars

APIs

Trillions 2013+

Digital API

Digital Economy is powered through APIs

Digital Transformation = Multi-Speed IT

Speed & Agility

Integration & Scale

Core Enterprise

Digital Ecosystem

Fast

Sp

eed

Stead

y Spee

d

48% of Gen Digital enterprises offer

their own APIs to the

marketplace

Are you ready for this transformation ?

APIs are also transforming traditional businesses

API Economy Value Chain

Valuable Business assets

Exposed as APIs

Consumed by App Developers

To develop innovative Apps

Delightful experience to customers

What was Is now

Transforming industries and user experiences

Crossing industries and transforming customer

experience

Business Goal: Why customers do APIs?

Mobile Digital / IoT New Revenue Channels Innovation

Partnership Internal Transformation Monetization Cloud

10 © 2015 IBM Corporation

API success stories

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APIs are a

new class of a

business

product

IBM © 2015

Citibank & retailers – APIs enable cross-industry partnerships

IBM © 2015

APIs enable rapid cross-industry partnerships

IBM © 2015

APIs enable rapid cross-industry partnerships

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Hackathon - driving innovation with APIs

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APIs to enable consumers purchase goods online without using a credit

card

API

API

API

API

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Mobile Internet Cloud Connection Platform

Tried out: from 2013,9 provinces, roll out in July 2014, 31 provinces Connected trucks：250,000 in 9 provinces Growing：> 2000 trucks /day now, > 5000 after July 2014 Forecast：1.5 millions truck connect to platform in 2014, 6-9 millions truck connect to platform in 2015

National Public Truck Platform in China

Tracking - history, speed, location…

Vehicle status - battery voltage, coolant temperature…

Fleet management - dispatching

Vehicle Management API Platform

26 © 2015 IBM Corporation

Create Manage

/apimanagement

API platform for microservices

27 © 2015 IBM Corporation

A Hybrid Cloud Architecture for Digital Transformation Begin your microservices journey

Enterprise

Applications

and Big Data

Mobile, IoT, Web

Aggregation

Partners

Apps

Access

Info

Process

Interaction

API Platform

+ -

Hybrid Cloud

Microservices =

APIs+ Business Logic

Java

28 © 2015 IBM Corporation

Create & Manage APIs

Analytics for Monetization

Self-Service Portal

& Socialization Lifecycle &

Subscription Management

Performance Metrics

Real-time production

monitoring Profiler

Root cause

CPU & Memory

Create

API PLATFORM

Manage

Build and

Deploy

Automate

Lifecycle

Policy Authoring & Management

Process Manager

Scale APIs

API Gateway Policy

Enforcement

Discovery

API Composer

Visual modeling

Platform Agnostic

Consumer (Systems of Engagement)

API Management

IBM API Management & StrongLoop together Build, run, manage & enforce APIs & Services

External App Developer

Internal App Developer

Partner App Developer

Enforce API Policy Enforcement

Security & Control Connectivity & Scale

Monitoring/Analytics Collection

API Gateway

Manage API Discovery & Assembly

API Policy Management Lifecycle Mgmt & Governance

Self-service App Developer Portal Monitoring & Analytics

Social Collaboration Subscription Management Community Management

StrongLoop

Build & Run Develop & Compose API

Connect API to data sources Generate API consumer SDK

Build, deploy, scale Node apps Monitor & debug Node apps

z System / Legacy Apps

Cloud Service

Application Server

ESB / Middleware

Provider (Systems of Record)

Application

Data (SQL, NoSQL, other)

} { Business Partner Apps

Internet of Things

Enterprise Internal Apps

Mobile & Web Apps

Deployment Options:

On-premise SaaS Bluemix Bluemix Dedicated

© 2015 IBM Corporation 30

API Economy

• ibm.com/apieconomy

Product Page

• ibm.com/apimanagement

API developer community

• developer.ibm.com/apimanagement

Twitter

• @ibmapimgt

YouTube Channel

• youtube.com/ibmapimanagement

Slideshare

• slideshare.net/ibmapimgmt

LinkedIn

• User group ‘IBM API Management’