Web Analytics Wednesday Poznań

Visual Analytics:

uncovering the why in your data

Bartosz Mozyrko

Quick Poll

Who uses web analytics?

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Some stats

80% of websites using any kind of

analytics use Google Analytics

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Traditional Analytics

1st page 2nd page 3rd page

Traditional analytics look at the transitions between pages

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Visual Analytics

1st page 2nd page 3rd page

Visual (in-page) analytics focus on what

happens within the pages themselves

Traditional analytics look at the transitions between pages

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On-element Analytics

1st page 2nd page 3rd page

Visual (in-page) analytics focus on what

happens within the pages themselves

Traditional analytics look at the transitions between pages

On-element

analytics will

focus on

how modifying

singular site

elements

influences the

segments & KPIs

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Here are some of the options

Click Tracking

Session Replay

Form Analytics

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CLICK TRACKINGSee what makes your visitors click

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Click Tracking

Click Tracking

Click Tracking

Areas Of Interest

(AOIs)

http://www.conversionomics.com.au/learning-centre/increase-

website-conversions-using-heat-mapping-analysis/

• Analysis revealed that 24 % of the clicks

were going in wrong places

• As a result, simple design changes

increased conversion by 122%

How can heat maps improve conversion?

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Most people don't read, but scan

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FORM ANALYTICSDiscover which fields take too long to fill

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That’s an issue, right here

+5% conversion increase

SESSION REPLAYSee your users online experience

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Filters will help you to get

most valuable user sessions

Use one tool to spot the issue…

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…and another to see what actually happened

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Our framework

On-element

In-page

Transition

1st page

@bmozyrko

Our framework

On-element

In-page

Transition

1st page

Insights

(qual)

Patterns

(quant)@bmozyrko

Our framework

Insights

(qual)

Patterns

(quant)

Element

Page

Transition

@bmozyrko

There are more cool tools out there

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Questions?

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Thanks

@bmozyrko