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A Closer look at the “new” GA

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About Three Deep Marketing

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Three Deep Capabilities, Certifications and Awards 45+ person digital marketing agency

Crossfuse lead generation platform launched 2011

Appointment setting contact center

Manage $5+ million in paid search spending annually

Manage 30+ million in consumer database records

220 million opt-in emails sent in prior 12 months

Certified as a Salesforce.com Administrator

Certified in Google Adwords & Google Analytics (1 of 30 firms)

Best Places to Work Award in Minnesota in 2010 and 2011

Inc. 5000 Fast Growing Company Award in 2010 and 2011

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Some Clients – By Industry

Home Improvement Insurance TechnologyHealthcare& Industrial

CPG

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Three Deep Analytics Offerings

Strategic Services

KPI Identification

Campaign Management

Social Network Integration

Maintenance & Reporting

Weekly/Monthly/Quarterly Dashboards

& “Deep Dives”

Website Conversion

Landing Page Optimization

Audit Services

Account Setup

Page hierarchy, Goals & Events

SEO Tagging

GENERATE DEMAND AND DRIVE RESULTS

Technology Services

CRM Integration

Dynamic Landing Pages

Database Marketing

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Closer look at the “New” Google Analytics New Account Structure Real Time Multi Channels Regular Expressions in Filters Pull Data via APIs

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GA Account Structure

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The old method used profiles within an Account

Old New

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Now you can add properties and then create profiles

Control Users at both levels

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Summary of the account structure

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Real Time Dashboards

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Launching a new product? Pushing content to go viral? Receiving some media attention?

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Multi Channel Funnels

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How do your various channels interact when it comes to driving conversions?

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And create custom “channels” as easily as creating Advanced Segments

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Advanced Filters & Pivots

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Use the “Matching RegExp” to filter to specific items

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Pivot to see traffic to those pages by Medium

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API Automation

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Some reasons why we use NextAnalytics Business Time Periods

– Get data for any range of dates– Build reports that employ business time periods such as YTD, QTD, PTD,

YAGO, QTD-YAGO, PTD-YAGO)– Change your dates to fiscal periods, and– Get data refreshed by last full calendar period AUTOMATICALLY

Campaign Tracking– Link downloaded data to external campaign activity for full CPR

reporting– Landings from offline ads

Visualizing Data– Take advantage of Excel charts– Use sparklines for quick visual indicators– Use Excel's Exception Highlighting– Build your own scorecards. 

Publishing– Build dashboards with re-usable widgets– Windows Task Scheduler fully automates data refresh– Distribute reports using the power of Microsoft Office

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Some additional features to pay attention to

Reduce your bounce rate by tracking events

Apply cost data for multiple sources

Traffic Flow Visualization

Control the speed vs. precision of the data

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THANK YOU

Darren SelbergThree Deep Marketing

www.threedeepmarketing.com651-789-7701

@darrenselberg | @threedeep | #waw