Organisational Design & Development and Web 2.0

Brisbane Organisational Design and Development Forum - 21 April 2009.

Discussion lead by: Cheryl Mills, CAMILLS ConsultingDate: Tuesday 21 April 2009

Time: 5.00pm - 7.00pm

Debate

Web 2.0 should be at the

top/bottom of this year's priorities for those responsible for Organisational Development.

Definition (Wikipedia) Web 2.0 The term "Web 2.0" describes the

changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web-culture communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies.

Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.

Trends

Content Management Systems

• allow easy website creation and management of social networking functionality

‘Smart’ Social Networks

• where the user can put access controls around personal details , so that only people they trust can see them

Leverage of Large Companies

• free applications for business and education• promoting product range to schools

E-Learning 2.0 Software

• more focus on the community aspect of learning

• engendering ‘empowerment’ by use of blogs, wikis and other social software

• creation of learning communities

Tools

Blogging

• software removes barriers to publishing on-line

• ‘journal’ format encourages record of thinking• facilitates critical feedback• democratic learning spaces

Wiki• facilitates the collaborative creation of a

website, which allows each new reader to become a writer and editor.

• wikis rather than intranet, more archival than email

• knowledge and project management

Podcasting

• popular technology for pushing information• user and learner generated content• sense of audience leads to motivation

Media Sharing

• resource for images• ease of uploading• publish to a wider audience• creativity

More ToolsVirtual Worlds

Web Conferencing Content Sharing Microblogging

Chat/Instant MessagingFeeds and Readers

Enterprise Bookmarking

Decisions

• integration • degree of cultural shift• measuring ROI (tangibles and intangibles)• platform/technology choices