VIRGIN AIRLINES‘Still Red Hot Campaign’

THE MAIN MESSAGES OR IDEAS BEHIND THE CAMPAIGN!

• The main message of this campaign, is to persuade people to fly with Virgin Airlines!

• Their main idea is to give an impression that everyone on the airline is really hot so fly with them and you get a sexy stewardess to serve you.

THE TARGET AUDIENCE OF THE CAMPAIGN!

• The campaign is aimed at adults who are thinking of booking a flight for a holiday.

• To narrow this down even more I would say it’s aimed at people with money as well. It is not a cheap airline!

The success of the campaign in achieving its aims!

• It has achieved it’s aim as more people have booked with Virgin Airlines at the promise of hot cabin crew.

• They have got people to change there airline so more revenue is being made.

ANALYSIS OF AT LEAST 3 TECHNIQUES USED IN THIS CAMPAIGN!

• They have made a TV advert that makes the other airlines look dull and unattractive and there's look ‘Red Hot’.

• They have made posters and have picked the hottest woman they could afford.