Upload
abgshafiz
View
223
Download
0
Embed Size (px)
Citation preview
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 1/38
UNDERSTANDING AVIATION
AnbalaganAbang Shafiz
Kavvin Kumar
William
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 2/38
VIRGIN ATLANTIC AIRWAYS
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 3/38
M AN BEHIND IT??
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 4/38
BIOGRAPHY
Sir Richard Charles Nicholas
Branson
-born on July 18, 1950
-dropped out school at age 16 (dyslexia )
-father, Edward James
Branson(Barrister )
-mother, Eve Branson (flight attendant)
-His entrepreneurial projects started inthe music industry as Virgin Records
-Founder of Virgin Group holds more
than 400 companies, including Virgin
Atlantic,Virgin America &Virgin
Australia
-recently Virgin Galactic, a space-tourism company.
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 5/38
HISTORY OF VIRGIN ATLANTIC
Virgin Atlantic Airways, one of the world‟s leading
long-haul airlines, was founded in 1984.
Now based at London‟s Gatwick and Heathrow
airports and Manchester airport, it operates long
haul services to thirty destinations world-wide as far
apart as Las Vegas and Shanghai
Virgin Atlantic's head office, known as The Office at
Business Quarter of Crawley near Gatwick
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 6/38
Virgin Atlantic is the quintessential Virgin story. It
has every ingredient: the small newcomer taking on
the giant and complacent establishment, the
people‟s champion introducing better service and
lower costs for passengers with a reputation for quality and innovative product development.
The airline‟s aim was simple: “To p rovide the
highest quali ty innovative service at excel lent
value for money for al l classes of air travel lers ”.
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 7/38
SHARE HOLDERS
Shareholders including
Virgin Group(51%) and
Singapore Airlines (49%)
On 20 December 1999 Richard Branson signed anagreement to sell a 49% stake Atlantic to Singapore
Airlines
The cost of the transaction to Singapore Airlines
was £600.25 million included a capital injection of £49 million
Virgin Atlantic valued at a minimum of £1.225billion
once deal was finalised in early 2000
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 8/38
ALLIANCE WITH DELTA AIR LINES
On 11th December 2012, announced that Delta will
acquire a 49% stake in Virgin Atlantic from
Singapore Airlines.
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 9/38
M AIN HUB AT
In January 1991, the UK opened
Heathrow Airport to Virgin
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 10/38
SECONDARY HUB GATWICK AIRPORT
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 11/38
RIVALRY WITH BRITISH AIRWAYS
Virgin Atlantic has been a rival of British Airways
since its inception
British Airways had been the only airline from the
United Kingdom serving long-haul routes n the late
1980s
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 12/38
Peak-time London Heathrow/JFK flight at full capacity
B747 aircraft with configurations described on p. 6 of case
VIRGIN ATLANTIC A IRWAYS9 (VAA)
Upper Class: 50 seats at $1,195 = $ 59,750 47%Mid Class: 38 seats at $473 = $ 17,974 14%Economy: 271 seats at $185 = $ 50,135 39%Total Revenues = $127,859 100%
BRITISH A IRWAYS (BA )
First Class: 18 seats at $1,935 = $ 34,830 15%Club World: 70 seats at $1,061 = $ 74,270 32%World Traveler: 282 seats at $445 = $125,490 53%Total Revenues = $234,590 100%
COMPARATIVE FLIGHT R EVENUES
FOR VAAAND BA
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 13/38
SLOGAN
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 14/38
CABIN CREW
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 15/38
PILOT AND CO-PILOT
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 16/38
STEWARDESS
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 17/38
PRODUCT:SERVICES
CABIN CATEGORIES
Virgin Atlantic offers three classes of travel –
Upper class,(First Class)
Premium Economy (Business Class)
Economyall with award-winning inflight entertainment.
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 18/38
ECONOMY CLASS
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 19/38
BUSINESS CLASS
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 20/38
FIRST CLASS
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 21/38
INTERNATIONAL ROUTES
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 22/38
Now based at London‟s Heathrow and Gatwick airports and
Manchester, it operates long haul services from Heathrow to NewYork (Newark and JFK), Los Angeles, San Francisco, Washington,
Boston, Miami, Chicago, Tokyo, Hong Kong, Johannesburg, Cape
Town, Nairobi, Shanghai, Delhi, Mumbai, Lagos, Mauritius, Sydney
and Dubai. Virgin also operates services from Gatwick to Orlando,
Barbados, St Lucia, Antigua, Las Vegas, Grenada, Tobago, Cuba,Montego Bay and Kingston. Virgin Atlantic also operates a service
from Manchester to Orlando, Barbados and St Lucia.
Virgin Atlantic‟s thirty routes worldwide are broken down as follows:
10 routes to the US
6 Asia Pacif ic rou tes 4 Afr ic an routes
1 Ind ian Ocean ro ute
1 route to the Middle East
8 Caribbean dest in at ion s
DESTINATIONS
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 23/38
VIRGIN ATLANTIC FLEET MATRIX
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 24/38
AIRCRAFT OWNED & NEW ORDER‟S
Virgin Atlantic currently has a fleet of 38 aircraft,
which includes
Thirteen Boeing 747s and
Six Airbus 340-300s and Nineteen Airbus A340-600s.
in March 2007 the order of 15 of the Boeing 787-9
Dreamliners
The order will see Virgin Atlantic take delivery of itsnew planes between 2011 and 2014.
The airline also has six A380 aircraft on order until
2013.
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 25/38
TYPE OF AIRCRAFT
AirBus A320-200
AirBus A330-300
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 26/38
BOEING 747
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 27/38
A IRBUS 340-300S
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 28/38
A IRBUS A340-600S
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 29/38
AIRBUS A380
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 30/38
787-9 DREAMLINERS
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 31/38
ACCIDENTS & INCIDENTS
Gatwick Emergency Landing
The Virgin plane after it had to emergency land and
evacuate due to a 'technical fault„ .
15 passenger been Hospitalised
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 32/38
On 5 November 1997
Airbus A340-300 (G-VSKY) failed, the aircraft made an
emergency landing at London Heathrow Airport
The aircraft sustained major damage to the undersidesof engines 1, 2 and 4 which made contact with the
runway surface during landing
The runway surface was also damaged and several
runway lights were broken as
the right main landing gear wheels broke up during thedeceleration
The aircraft was evacuated safely, with two crew
members and five passengers sustaining minor injuries
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 33/38
On 8 February 2005
Airbus A340-600 aircraft (G-VATL) en route from
Hong Kong to Heathrow
fuel control computer system caused a loss of automatic fuel transfer between tanks
diverted to Amsterdam and landed safely
The interim accident report made four safety
recommendations addressed to the primarycertification bodies for large transport category
aircraft (EASA and the FAA), advising on the need
for a low fuel warning system for large aircraft.
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 34/38
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 35/38
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 36/38
SPACE PASSENGER AIRLINES
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 37/38
WHITE KNIGHT TWO
8/22/2019 Virgin Airlines PDF
http://slidepdf.com/reader/full/virgin-airlines-pdf 38/38
SPACESHIP TWO