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Socbay iMedia 4U
P l a t f o r m m ở v à ứ n g d ụ n g đ ể
p h á t t r i ể n m ạ n g x ã h ộ i M o b i l e
2 0 1 2 - M a y
“ The Future Of Mobile
is
The Future Of Everything ” Matt Galligan, co-founder of SimpleGeo
But, what is the future of Mobile?
The future of mobile is Web!
Our situation today
Living in the cloud
Fly carefully, you may not wanna hit the Android
Vietnam in its own trend
Crisis & Crisis
• Financial crisis
• Gold crisis
• Real estate crisis
• Stock market crash
• CPs crisis
0
20
40
60
80
100
120
140
160
180
2004 2007 2008 2009 2010 2011
Mobile Subscribes
The death of Beeline
and the rise of
Viettel 36%
Vinaphone 28%
Mobifone 29%
Beeline - Dead 0%
VNMobile 3%
S-Fone 2%
EVNT 2%
• Lean startups – single developers or small groups. – Remember the time of “Google adsense”, geeks?
• OTT payment companies
• Telcos is crazily finding the way out for the dump pipe curse
• Hyper-connected and virtualizations
• Android fragmentation
• The dawn of mobile Ads
This presentation
• is not for technical details
• is just sharing our vision of Mobile SNS
• will be changed up to last minute
Socbay iMedia since 2007
• High Compatibility: over 2.200+ mobile phone models with different OS:
Java Phone, Blackberry, Android, Symbian, Bada, iOS…
• Unique Socbay mobile search technology, mobile data streaming and user
personalization based on behaviour targeting technology.
• Socbay use a virtual currency to buy contents and a flexible ads serving
system.
• Useful daily services: news, location, security, books, etc; as well as
entertainment: music, game, video, football, image, etc.
• Online via 2.5G, 2.75G, 3G, Wi-Fi.
The Socbay platform
MULTI-SERVICE
News, Story, Mp3 music, Game, Video,
Image, Football, Lottery, Daily tips…
MULTI-PLATFORM
Symbian, Blackberry OS, iOS, Bada,
Android, Linux, Java phones…
NO.1 APPLICATION
& NO.1 MOBILE MARKETING
PROVIDER
IN VIETNAM
Socbay iMedia intro clip (2 mins)
Rating & Comments
20
Get “rich” in minutes
21
More informative
22
More fun & interactive
Horoscope . Fate . Fun 23
Facebook and social networks
24
Challenges & Contests
And much more 25
Pay at convenience
Enjoy new free multimedia messages
ADVERTISING SERVICES
ON SOCBAY iMEDIA
ADVERTISING ON MOBILE PHONE IS GOING TO BE
THE NEXT GENERATION OF DOING MARKETING
USER BEHAVIOR SHIFT
The amount of time watching
TV is declining for the internet
connected devices growth
Although mobile but laptop isn’t always running
ANYTIME AND ANYWHERE
Mobile always is in people pocket and almost
never sleeps!
VIRAL
Mobile phone is easier to share information p2p
INTERATIVITY
Enhance interactions between advertisers and
target audiences
#1 OF
CHOICE
• Measureable KPI
• Cost-saving
• Strong back-end system
• Collectable customers info
• Strong track-record to run large
campaign nationwide
• Strong customization ability
• Provide highly flexible marketing
campaign and effective target
advertising
ADVERTISING ON SOCBAY IMEDIA
Top banner Banner in player Bottom banner Banner in article
Landing
page
inside
Socbay
iMedia
Wap-site
Click to call Click to download
Click to send SMS Branding box
POP-UP FOR RESEARCH & SURVEY
• Appear subject to pre-setup schedule.
• Collectable survey data
Yes/No questions One option questions Multiple choices User Comments
Cooperation needed
• If you want a new stream of revenue from
– SNS
– Mobile advertising
• And if you are:
– Developers
– Content provider
• We want to cooperate with you to
– Get new revenue stream
– New exciting challenges
34
Please don’t hesitate to contact us
• Mobile: +84.988.402.064
• Email: [email protected]
• Skype/Yahoo/Facebook ID: Cencious
35
ABOUT US
COMPUTE FUTURE Our company:
Founded in 28th July 2006, Naiscorp is the pioneer and
leading company in mobile portal, mobile SNS, intelligent
data processing, Vietnamese search engine, with unique
technologies.
We serve:
Internet & mobile users, government, state owned
companies, enterprises/corporate advertisers, media
agencies, mobile network operators, internet service
providers, content providers.
WORLD BANK INFODEV TOP50
We brought MOMO to Vietnam (2011)
THANK YOU! Naiscorp Information Technology Service Join-Stock Company
Add : 101 B1 Nguyen Khanh Toan Str., Cau Giay Dist., Hanoi, Vietnam
Tel : +84 (4) 3767 8458 Ext 107
Fax : +84 (4) 3767 8024
Email : [email protected]
Representative Office: Ho Chi Minh City
Add : 1 Tran Khanh Du street, District 1, Ho Chi Minh city, Vietnam