Using Hybrid Events to Create Buzzworthy Experiences

for Virtual and F2F AttendeesStefania Conti-Vecchi

@contivecchi #PCMACL

‣ Distinguish between your audience's virtual and face to face engagement preferences to deliver events that resonate most

‣ Utilize your hybrid as a marketing tool to convert virtual to registered attendees

‣ Approach virtual and face to face formats holistically to build a long-term event strategy

Learner Outcomes

Real-time audience interaction

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#PCMACL

Some key roles

Social Media moderatorActs as the voice of the remote audience

during the live event

acts as a commentator filling in important information that remote attendees may not be seeing through the live video stream

Virtual Emcee

is a group of people that come together to participate to the event in a different

location

PODS or Hybrid HUBS

NetworkingRole of the moderator

active and engaged on-site participants

active and engaged on-line participantsThese two audiences participate as one

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Defining hybrid meetings

The Hybrid Angels ideaUsing iPads together with some specific apps, to provide remote participants the opportunity to:

• Meet speakers, on-site participants and sponsors

• Virtually walk through the conference centre

• Live some backstage moments, or take part to a social activity

GoToMeeting

Google+

Skype

Scopia

Virtual breakout rooms

Virtual breakout rooms

Hybrid angels

Live streaming

Livestream

Wordpress plugins

Periscope – over 10 million users

Periscope

#PCMACL – live the experience of a participant periscoping the conference

http://www.eventprofs.education/convening-leaders

The robot

Kubi

Clear instructions on the tools selected

Event hashtag

#FRESH14

Session designSpeakers coaching

Interactive Presentation Tool

Meetingpulse

You can join at meet.ps/PCMACL

Is hybrid cannibalizing live attendance?

Thank you for participating!

Stefania Conti-Vecchi@contivecchi

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