TEXAS’ PREMIER WEB STRATEGY CONSULTANCY · Hybrid Responsive Design We carefully craft comprehensive digital experiences on the world’s fastest and most secure AWS platform. The

TEXAS’ PREMIER WEB STRATEGY CONSULTANCY

2020-2021

We Help Bridge The Gap Between Technology and Design.

FORT WORTH, TEXAS www.blackanchordesign.com | Tel. (817) 349-9776

DECK BOOK

BLACK ANCHOR DESIGN, LLC. 2020-2021

ABOUT US

We are honored to be featured in:

BLACK ANCHOR DESIGN, LLC.

We provide premium comprehensive and consultative web design services for commercial B2B/B2C service-based businesses. We Develop Visually Stunning, Strategically Driven Websites that Specifically Target, Position, and That Create Digital Experiences.

Black Anchor Design, LLC., is an award-winning Independent Web Strategy Consultancy headquartered in the West 7th cultural district of Fort Worth, TX.

We are a tight-knit family operating as a cohesive fluid model (remote) Web Strategy

Consultancy composed of seasoned and highly trained designers. With our collective business experience, design expertise, and technical training, it gives us a creative edge. For specific projects, we build highly specialized teams from across the globe. Giving us the flexibility of working remotely, cohesively, and effectively to grow our customer’s operations locally and worldwide.

At Black Anchor Design, we bring a fresh creative perspective, and we work efficiently to produce practical, elegant, and executed problem-solving using creative thinking and smart design.

Award-Winning Designer Bobby Robinson


BRANDING

• Branding Guidelines• Logo & Identity Systems• Marketing Collateral• Naming & Messaging

PRINT DESIGN

• Brochures• Business Cards• Magazine Design• Stationery Design

STRATEGY

• Brand Attributes• Competitive Audit• Content Writing• Positioning• Segmentation

WEB DEVELOPMENT

• AWS Cloud Hosting • Information Architecture• Responsive Hybrid• Wire Frame• Search Engine Optimization

Our services For more information call us today (817) 349-9776

https://www.blackanchordesign.com

Visit Our Website For More Information

Data-Driven Digital Marketing.

EXPERIENCE

www.blackanchordesign.com25


Brand GuidelineA brand style guide is essential to any business seeking cohesive, consistent, and recognizable marketing and creating a simple booklet that catalogs the specific colors, type, logos, imagery, patterns, and taglines. We are experts in defining how the elements that make up your brand are used and fundamentally dictate how your business communicates with your target audiences.

Marketing CollateralIn marketing, collateral is sometimes considered the collection of media used to support the sales of a product or service. We can help amplify your brand’s voice in an infinite array of print, digital, and video campaigns that can help target audiences authentic touch-points that inform potential customers about your products or services.

Naming & MessagingA memorable name, identity, and messaging help attract customers, and it’s crucial for any business because you want something that sticks to your target market and captures the audiences for a long time. Articulating the brand’s promise and positioning, we help amplify the voice of your brand.

Logo SystemCustom Logo Design plays a significant role in branding and creating unique brand recognition for your company. Around the world, people cannot read different languages but are great at remembering signs. A Brand’s attention to their logo is crucial. A logo is not the entire sentence in a paragraph, but the period — these three things a logo needs to function correctly 1. Appropriate, 2. Distinctive and 3. Simple.

Branding Commercial Service-Based B2B and B2C Companies


BrochuresRunning a business is hard enough; you can only be in one place at a time. A brochure, however, can be in many places, helping you influence potential and loyal customers. Well-Designed collateral clearly and succinctly outlines all the services your business has to offer, and it can pull in your target audience. A poorly constructed brochure will confuse, frustrates, and chases potential customers into the welcoming arms of the competition.

Business CardsBusiness cards are a useful networking tool for professionals and also serve as a promotional tool for a business or company division. A well-designed business card can be a compelling factor for potential clients to consider working with you. Using the right combination of color and images can help you optimize these advantages when sharing your card.

Magazine DesignWe are experts in editorial magazine design. When designing a magazine, consistency is shared across the entire design, from cover to cover. Our thematic design is the hallmark of a true professional and carefully considered magazine. Typography is a must when creating beautiful layouts, and image color correction is a good bonus, and we walk clients through the entire prepress process.

Stationery SystemProfessional stationery that makes an impact impression on prospective customers is essential for several reasons. The first and foremost reason is that it immediately identifies your business to potential and existing customers. Stationary is a phenomenal marketing tool that most people don’t even think about when building their brand. Corporate stationery designs that are designed by a professional can attract new business, so a lot of thought needs to go into your design.

Print Design Commercial Service-Based B2B and B2C Companies

We’ve Partnered With Local Print Shops.


Strategy Commercial Service-Based B2B and B2C Companies

Brand AttributesThe attributes may be personality attributes, or they are from the brand’s tangible. Features might include visual or semantic assets. A brand’s essence, on the other hand, has a particular meaning. A brand’s core is its “heart and soul,” its timeless quality that makes up the visual vocabulary.

Competitive AuditOur first step is to gather data and compare your content against what your competitors have, while carefully identifying strengths, possible weaknesses, and what sets the two sites apart from each other. This process allows your company to understand the market, target customers better more effectively, and make intelligent decisions about how to grow your business.

Customer SegmentationWe use segmentation activity of dividing a broad consumer or business market. Usually consisting of existing and potential customers into sub-groups of consumers based on some shared characteristics but examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantages.

User Profiles & JourneysOur team applies our findings from doing a customer segmentation to your customer’s user profiles. It represents a brand’s target markets; we map out scenarios in which those users may interact with your business. Defining these informed interactions helps predict problems and provides insight solutions into functionality and user behavior.


strategy Commercial Service-Based B2B and B2C Companies

For more information call us today (817) 349-9776.

PositioningYou’ve probably heard about the concept of brand positioning. Positioning is the heart of your business. It sets the benefits and competitive advantages and what it means to the target market. It establishes an emotional connection with your audience and how you want your brand to perceived in the minds of your customers and your competitors.

Content WritingAs an augmented feature to your website, we can provide content writing as extra service. Our team will research the perfect keyword and structure data-driven information to help you rank. If you want to win at the Search Engine Optimization game in 2020, you need to get smarter with your context and how Google reads your content.

“Experts diagnose. Amateurs give advice.”


web design + Commercial Service-Based B2B and B2C Companies

AWS HostingWe offer bulletproof security on the fastest and most secure network on the planet (Amazon AWS). Rest easy, knowing you’ll never need to do an update. 99.99% uptime, guaranteed.

Hybrid Responsive DesignWe carefully craft comprehensive digital experiences on the world’s fastest and most secure AWS platform. The hybrid-responsive functionality consists of seamless viewing across all browsers, from mobile phones to desktop screens. Our websites adapt to the ever-changing context of multi-device.

Advanced SEO

CDN Integration

Animation

Business Solutions

Blogging

Security

Simple & Powerful


web development

For more information call us today (817) 349-9776

Information ArchitectureThe structural design information environments are known as Information architecture. It’s the art and sci-ence of organizing and labeling websites, intranets, online communities, and software to support usability and find-ability; principles of design and architecture to the digital landscape.

Wireframe & PrototypeWireframing is the visual translation of content and structure in the framework of an interface, and prototyp-ing is the act of testing specific interactions in that context. Together, they allow us to study the effectiveness of a website and make fast, iterative decisions that will guarantee the maximum usability of the fully devel-oped site.

Search Engine OptimizationEvery website we build is SEO optimized. Still, with a few tweaks, we help our customers increase quality leads and quantity conversion traffic by increasing their visibility to their desired audience. Our techniques help improve visibility in a sea of pure noise. Optimization has become more complicated with different up-dates of Google’s algorithm. Leave the world of paid ads and unnecessary spending on unauthentic traffic and paid placement.

Commercial Service-Based B2B and B2C Companies

Fast, secure & reliable


featured in Commercial Service-Based B2B and B2C Companies

Is not what we say it is. It’s what they say it is!


black anchor design local service areas

We specialize in servicing the entire state of Texas. Our headquarter in the West 7th cultural district of Fort Worth, TX. We have completed jobs all over the state of Texas from Amarillo to Houston, from Midland to Longview, and everywhere in between.

BLACK ANCHOR DESIGN, LLC.

OFFICE LOCATION

2833 CROCKETT ST STE. 109FORT WORTH, TEXAS 76108

OFFICE TELEPHONE

(817) 349-9776

EMAIL

[email protected]

WEBSITE

www.blackanchordesign.com

DESIGNED BY WWW.BLACKANCHORDESIGN.COM

WEB STRATEGY CONSULTANCY

Documents

TEXAS’ PREMIER WEB STRATEGY CONSULTANCY · Hybrid Responsive Design We carefully craft comprehensive digital experiences on the world’s fastest and most secure AWS platform. The