LIKE AN ADLIKE AN AD
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TREAT YOUR PRESENTATIONTREAT YOUR PRESENTATION
Target & Position your IdeasTarget & Position your Ideasthe 5 w’sthe 5 w’s
Determine what your key message is
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1. WhoThe audience
The target
2. Why are you
standing in front of these people?
WHAT:YOUR
MESSAGE
CREATE YOUR STORY
Identify the key support, and
them in a meaningful way
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BUT…how are you going to tell it so the audience stays with
you????
That’s your structure!
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A CLASSICAL presentationA CLASSICAL presentation
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intro
Idea 1
Idea 2
conclusion
A DYNAMIC presentationA DYNAMIC presentation
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what
body development
conclusion
CREATE “STICKING” POWERCREATE “STICKING” POWERTake your ideas and illustrate them……Use techniques to create strong word images
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AND GO FOR IT
http://say-it-in-english.fr
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