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Thinking like a 50s Ad Exec
and executing like a geek.
2012
Buying Links Directories Article
Marketing
Creating Good Quality articles WORKED
FCUK���SEO
by early 2014…
Most SEOs were knee deep trying to resolve penalties
The blackhats were now charging for removing the links that they sold you the year before
By now everyone was desperately jumping on the content marketing bandwagon…
…must write 1 article so I can maybe get 1 LINK
2011 2012 2013 2014 2015
X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X
source: the awesome @DaveTrott
Raise the bar on quality + create DIFFERENT type of content
MAKE GOOD SHIT
Create what is missing or needed.
2015….and beyond
Getting the BIG links
….and the rest will follow
RESULTS
Any BIG links?
373 Linking Root Domains
2.4 Million Views
623,691 Views
Social
Total 182,733, of which: Facebook: 63,942 Tweets: 6,851 Google+: 2,191 Stumbles: 104,080 LinkedIn: 2,362 Pinterest: 3,307
It’s not bragging if it’s true
Collaborative Campaigns
Results
42 linking root domains
!
Social shares:
22% increase in visibility in 9 months
Listen – then give them what they need
How?
Luke:
Luke: “I can’t believe it”Yoda: “That is why you fail”….you sissy Luke…
IQ?
Upbringing?
Education?
Luck?
What’s the biggest difference between Elon Musk and someone in a dead end job?
100 people theory
How you think
Put your index fingers together!
It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
I’m outta here father mockers!!
Thank [email protected]
@LisaDMyers@VerveSearch