Treat Data like a Gift

Treat data like a gift A Juice webinar

Think of the best gift givers you know. What do they do to make it special?

✓ Color has meaning ✓ Simple Font Framework ✓ Using Text w/ data

Really attractive couple, look happy, but we’re focused on the wrong things…the sweaters It not about having color, changing fonts, its about doing it right

Color has meaning

Use color purposefully.

This is an ugly sweater. Color detracts from the story being conveyed.

Categorical Lots of contrast between each adjacent color

Sequential Colors can be ordered from low to high

Low High

Diverging Two sequential schemes extended out from a critical midpoint value

Low HighCritical midpoint

http://colorbrewer2.org/

Data color schemes

http://colorbrewer2.org

Sequential Color Example

Divergent Color Example

Categorical Example

Contrast ExampleWelcome, Andy sign-out

REPORT PARAMETERScampaign:Thirst Crush

start date:1/1/10

end date:5/30/10

brand:Gatorade

Total Visits

Player Impressions

35.9k

35.9k

Awareness

Engagement

Viral

Influence

33.4kUnique Visitors

Total Interactions - Mouse Over

35.9k

Average Engagement Time Spent in Player

per Unique Visitor

12m 15s

Total Player Placements222

Levels of Virility16

Total Influencers104

Total Spectators35.9k

POEs | trends

13.5k9.73k

12.7k

Feb March April MayJan0

102030405060

0.60:1Earned to Seeded Ratio

What are the Trends for Unique Visitors for all sites?

What is the Paid-Owned-Earned Split for Unique Visitors?

33,372Unique Visitors

5,167Daily Average

Unique Visitors

9,899Monthly Average

Unique Visitors

daily | monthly | cummulative

Totals | POE breakoutsFacebook | Audience Detail

What are the Demographics for Unique Visitors for all sites?

G E N D E R

FA M I LY H A S C H I L D R E N

Paid F M

Owned F M

Earned F M

Paid N Y

Owned N Y

Earned N Y

12k10k8.2k7.5k7.1k6.9k6.9k

I N C O M E

$51k -$75k

$101k-$150k

$151k+

<$50k

$76k-$100k

12k10k8.2k7.5k7.1k

L O C AT I O N

UK

Australia

Canada

United States

Brazil

12k10k8.2k7.5k7.1k

A G E

Welcome, Andy sign-out

REPORT PARAMETERScampaign:Thirst Crush

start date:1/1/10

end date:5/30/10

brand:Gatorade

Total Visits

Player Impressions

35.9k

35.9k

Awareness

Engagement

Viral

Influence



35.9k


per Unique Visitor

12m 15s


Levels of Virility16

Total Influencers104


POEs | trends

13.5k9.73k

12.7k


102030405060

0.60:1Earned to Seeded Ratio

What are the Trends for Unique Visitors for all sites?

What is the Paid-Owned-Earned Split for Unique Visitors?


5,167Daily Average

Unique Visitors


Unique Visitors

daily | monthly | cummulative


What are the Demographics for Unique Visitors for all sites?

G E N D E R

FA M I LY H A S C H I L D R E N

Paid F M

Owned F M

Earned F M

Paid N Y

Owned N Y

Earned N Y

12k10k8.2k7.5k7.1k6.9k6.9k

I N C O M E

$51k -$75k

$101k-$150k

$151k+

<$50k

$76k-$100k

12k10k8.2k7.5k7.1k

L O C AT I O N

UK

Australia

Canada

United States

Brazil

12k10k8.2k7.5k7.1k

A G E

How did the Gatorade thirst crush campaign perform by age group for owned sites?

Age POE Unique Visitors

2-17 3-A

18-24 3-B

25-34 3-C

35-44 3-D

45-54 3-E

55-64 3-F

Total Visits

4-A

4-B

4-C

4-D

4-E

4-F

Player Impressions

5-A

5-B

5-C

5-D

5-E

5-F


102030405060

POE:Owned!

What are the Trends for Unique Visitors for owned sites?


2,002Daily Average

Unique Visitors


Unique Visitors


What are the Demographics for Unique Visitors for owned sites?

Total Visits

Player Impressions

10.2k

12.3k

Awareness

Engagement

Viral

Influence



12.3k


per Unique Visitor

15m 03s


Levels of Virility2

Total Influencers6


POEs | trends

A G E

55-64

18-24

65+

35-44

45-54

2-17

25-34

12k10k8.2k7.5k7.1k6.9k6.9k

Typeface

h!h Serif

Sans serif

Think of fonts like wine. Use different ones for different occasions

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

History of Medicine

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,

Simple Font Framework


History of Medicine


Body Text Clean readable text, 50-80% of your text will look like this.

•10-16pt •Arial or Georgia


History of Medicine


Header Use to separate and name sections

•150%-200% of body


History of Medicine


Notes Additional things a user should be aware of

•85% of body •Lower contrast


History of Medicine


Emphasis Draw the eye to key points

•Same size as body •High-impact color/bold/italic


History of Medicine


Applying Text

What separates a good gift from a great gift. Its often the note

A gift with no name

Titles, Subtitles, Questions, Labels

Research report

Internal External

Static

summary

Interactive application

Target audience...

Delivered as...

Reporting

Dashboards

Data products Interactive, web-based solutions sold independently or delivered as part of another product

Web based Feature-rich

Solve specific

problems

Why is “packaging” data important?

Juice Resources

Copyright © 2014 by Juice Inc.

Our B2B clients (from start-ups to Fortune 500) have launched profitable products with our design and technical guidance

Design and launch data products

Fruition: Data Product Platform

Data visualization components designed for non-technical end-users

Features for sharing and collaborating on data insights and analysis

A decade of guiding businesses through the process of designing, creating and launching new data applications.

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About Juice Analytics

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Image Attribution

Gift wrapped title page http://www.flickr.com/photos/orqwith/8294027947/'

truck with container http://www.flickr.com/photos/87913776@N00/422603859

Tiffany box http://www.flickr.com/photos/periwinklejane/5479324715/

Ugly xmas sweaters http://www.flickr.com/photos/cheeseroc/3125536699/

Note tag http://www.flickr.com/photos/moocha/3224914024/

Artist palette http://www.flickr.com/photos/nauright/5550719183/

http://www.flickr.com/photos/orqwith/8294027947/

http://www.flickr.com/photos/87913776@N00/422603859

http://www.flickr.com/photos/periwinklejane/5479324715/

http://www.flickr.com/photos/cheeseroc/3125536699/

http://www.flickr.com/photos/moocha/3224914024/

http://www.flickr.com/photos/nauright/5550719183/

Data & Analytics

Treat Data like a Gift