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1
Evolving The Business Model The New Reality
2www.TherFit.com(877) [email protected]
At a time when the world of healthcare is changing for everyone - clinicians, patients, providers and institutions - the gap between the clinician and the patient is as big as ever.
It is this gap - the problem - TherFit - strives to address to everyone’s benefit and satisfaction. We endeavor to solve this problem through our innovative business model as the prescription, cure and solution!
The New Reality…
3www.TherFit.com(877) [email protected]
Problem…What’s driving all the change in our health care system…where do we begin, what do you do?!
One solution is…… A TherFit’s eStore actually enables your practice do something about it!
With a TherFit eStore, you can now extend the level of care you provide to your patients!
4www.TherFit.com(877) [email protected]
Consider This… Reliance on healthcare and wellness professionals is
of critical importance and even increasing in these changing times
Personal responsibility is growing out of necessity and most people want to take control of their health and well being
5www.TherFit.com(877) [email protected]
Options… Your patients have choices but when they need
products, supplies or equipment - which most do - where do they go?
Drug or grocery store chain? Point-of-sale packaging? Minimum-wage clerks or cashiers? Internet?
6
Evolving The Business Model Retailing in Healthcare
7www.TherFit.com(877) [email protected]
The Solution… A TherFit eStore provides clinicians with a complete
turn-key solution to offer medical-grade products and related supplies to their patients
Keep it Simple… All you need to do is to offer your patients the option
to buy from you – it is that simple! You profit from the “cash” (credit card) transaction
(purchase) on your own company-branded eStore and your patients get the solutions they need!!
8www.TherFit.com(877) [email protected]
Really Simple… Establishing your own TherFit eStore is about as easy
as creating a Facebook profile Your designated TherFit Business Development Team
walks you through the entire process - in less than 1 hr.! Upon completion, your eStore is open for business –
in your office or at home after care available 24/7 at www.mytherfit.com/anywhereclinic TherFit’s BDT also provides on-going support to ensure
your long-term success and profitability
9www.TherFit.com(877) [email protected]
Reality Check-up… We understand - you didn’t get your education to
retail products to your patients...
Prescription……But, a turn-key solution that enables you to extend the level of care you provide by helping them secure the products, supplies and equipment they need is just what the doctor ordered!
10www.TherFit.com(877) [email protected]
Going Live…There are no out-of-pocket costs to set up your eStore
It’s Turn-Key…The eStore platform has full shopping cart and check-out
functionality and populated with thousands of productsSales tax is automatically calculated and collected by the
TherFit eStore platform Profits are automatically posted to your accountTherFit has contracted with a leading payment solutions
company to provide you with a great merchant account (if applicable) designed to facilitate all eStore retail transactions
11www.TherFit.com(877) [email protected]
It’s Fully Supported…TherFit will help you organize your team so the process runs
smoothly, from clinical recommendations to check-out ordering and delivery
TherFit Business Development Team helps to optimize your results
Training & Education is available through eStore management “on demand” by video
A Social and Business Network is available for on-going product and program training and education
12www.TherFit.com(877) [email protected]
It’s Simple…As the owner of a TherFit eStore, you can purchase
at wholesale for your own needs, and provide great products to your patients at retail
Use as a procurement tool to reduce your product acquisition and soft costs associated with your business
Earn money by retailing products, and can track it all in the back office of your own web site
Your eStore has the potential to generate average profits from 10 – 30%, depending on product mix.
13www.TherFit.com(877) [email protected]
The eStore Procurement Process…
14www.TherFit.com(877) [email protected]
So, you purchase from TherFit At wholesale price Sell to your customers or patients at retail Keep the profits TherFit fulfills the orders and facilitates delivery
The model design is robust and flexible, the process is easy and clean, and the business meets all legal
requirements for clinicians!
The eStore Procurement Process…
15www.TherFit.com(877) [email protected]
A TherFit eStore takes the hassle out of retailing No working capital, warehouse or storage space
required or tied up in inventory A huge selection of medical-grade products and supplies
are available from industry-leading suppliers A Social Network or platform offers web-based training
& education on product use for clinicians and consumers
Many products offer flat-rate or free shipping
The eStore Procurement Process…
16www.TherFit.com(877) [email protected]
TherFit offers a complete Kiosk-based solution all integrated into the eStore website to help clinicians, patients and customers review and order exactly what’s needed before leaving the clinic or facility
Kiosk - iPad, iPad holder, Integrated Credit Card Reader A merchant account (if applicable) is also part of this
integrated payment processing solution
New Tools of the Trade…
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What‘s More...
18www.TherFit.com(877) [email protected]
I Hear You, But…This all sounds good, but is there really money in
retailing healthcare products? Will people really pay cash (or use a credit card)
instead of just relying on their insurance?What about the prices?
Well, let’s look at some facts…
19www.TherFit.com(877) [email protected]
Just the Facts, Please…U.S consumers spent $363 billion of their own cash in
2009 for related health care supplies and medical needs
and that’s not counting pain relief and other supplies We are already used to paying for our healthcare out
of our pocketsMany consumers will buy and pay for whatever is
needed to addres their health and wellness Deloitte – “The Hidden Costs of U.S. Health Care for Consumers” – March 2011
20www.TherFit.com(877) [email protected]
Questions & Answers …Q. Can some products in your eStore be found at a lower price somewhere on the internet?
A. Yep! TherFit’s eStore offers clinicians the best tool on the market to help extend the level of care you provide to your patients, with access to thousands of medical-grade products as a convenience to them
21www.TherFit.com(877) [email protected]
Questions & Answers…Q. Is there profit in healthcare retailing?A. Let’s check it out using the following numbers:
Example…•100 unique patients per month/clinician•40% buy a product from you (conservative)•$100 average spend•20% average profit margin
22www.TherFit.com(877) [email protected]
Questions & Answers …A. That’s $800/month/clinician
- Add in your hard and soft cost savings- Add in repetitive purchases (nutritional products, adult
diapers, pain therapy, wound care products, etc.)- Add more satisfied patients, repeat business and
referrals - all meeting their healthcare and wellness goals and objectives
- Use your own numbers to see how much profit potential your eStore can generate for your business
23www.TherFit.com(877) [email protected]
A TherFit eStore is the Solution…
This unbeatable combination of products, services and convenience offers the lowest overall cost to both your business and to your customers!
24www.TherFit.com(877) [email protected]
Pause and Think About it…And yes, your new company-branded eStore won’t
resolve all the issues you face as a clinician, but……it’s something to consider in the tsunami of change - a way to generate a new revenue stream while extending the level of care you provide to your patients!
25
Sample eStore...
26www.TherFit.com(877) [email protected]
Your eStore… Company branded
Navigation Links
Custom Banner
Search Functionality Suppliers Products
Categories
27www.TherFit.com(877) [email protected]
Company information Access to secured
information
Wholesale Catalog Place supply orders
Review customer and personal orders
Get training
And more…
eStore Back Office…
28www.TherFit.com(877) [email protected]
Manage content and information on eStore site
About us… Logo upload
Add social media links
eStore Back Office…
29www.TherFit.com(877) [email protected]
Support Helpdesk with FAQ’s
and How To’s
Communication Tool Back to TherFit What’s working
what’s not Recommended
enhancements Supplier and
product recommendations
Feedback Tool…
30www.TherFit.com(877) [email protected]
FREE marketing program integrated into the back office of your eStore
Designed to help support and promote your business and eStore
Pre-developed templates include:
Newsletters Campaigns Product promotions And more…
Email Marketing
31www.TherFit.com(877) [email protected]
Company branded
Promote your company
Promote your products
Incorporate into a consistent email marketing campaign
We assist in developing your campaigns and more…
Sample Newsletter…
32www.TherFit.com(877) [email protected]
Knowledge is Power…Many products are supported with application,
benefit and feature information Videos, white papers and downloadable PDF’s are
available to show how products actually get used (this feature is under development)
Convenience is Key…Your eStore offers just the right product, at a rational
price, with convenient, quick and reliable delivery
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Summary...
34www.TherFit.com(877) [email protected]
Summary…The health care, senior care and fitness industries are
changing as we speak
The dialog between care provider and consumer is changing in radical ways
And more changes are eminent...
35www.TherFit.com(877) [email protected]
Summary…A TherFit eStore enables you to proactively address this
change with a new innovative solution Streamline your supplies procurement Retail products to your patients Apply social media and e-marketing strategies designed to
link you to your customers Help you build your business like never before
Some will reach out to their customers and act - some won’t!
36www.TherFit.com(877) [email protected]
Summary…The opportunity created by starting your own Therfit
eStore is tremendous
Extending the care you provide to your patients and customers is priceless…
…TherFit makes it possible - so register to set up your company-branded eStore today!
It’s different. It adds value, drives results and moves your practice forward…
37
Next Steps...
38www.TherFit.com(877) [email protected]
Call To Action…While it’s easy to talk about what’s driving change in our health care system…
… A TherFit’s eStore actually enables your practice do something about it!
If you’re ready, let us show you how to get started!
39www.TherFit.com(877) [email protected]
Next Steps…1. Fill Out InTake Form - 10 Minutes
Provide information about your company Upon completion, our Business Development Team will
build an Implementation Plan for your business We will present this to you after you open your eStore
2. Follow prompts set up your eStore - 10 to 15 Minutes Enter required information into the site Registering for a merchant account Submit your tax permit information to TherFit
Then, you’re ready to go!
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Evolving The Business ModelSo Much to Gain - Nothing to Lose
www.TherFit.com(877) 646-2830