Group Business Intelligence
The Future of Meeting & Event Technology
Brian LudwigTysons Corner, VA16 years in event industryEmployee
No. 6 at Cvent
Roger LewisAustin, TX 20 years in event industryFounder of (2)
start-upventures including AllianceTech
A Quick Story
People ask me what kind of work I do and I generally say Im in
technology. I keep it vague and high level. And that confuses
people. They will always then guess. They will guess robotics,
computers, rocket science, you name it. I then say no, event
technology and you can generally see the wind come out of their
sails. But at least my 10-year old daughter Melo should have my
back right? This is a true story. She was 7 years old at the time.
She was hanging out with her buddy Galaxy. Galaxy pointed off to a
building and said wow that is a really awesome building. Melo says
My daddy works for Cvent and they are in building that looks just
like that. Galaxy says Cvent? What is that? Melo says They make
event technology. Galaxy says That sounds cool. Melo says Oh no
Galaxy, its not cool at all. All they do at Cvent is talk on the
phone, write emails, and go to meetings. Its is TOTALLY BORING.
Well, there is an element of truth to her point about what we do
all day. But its not true that its boring. Technology, including
event technology, is moving at a very fast pace. Sometimes
innovators build things, that some would argue, arent even needed.
That is always the challenge. Building technology that address true
pain points, versus just building cool stuff. Here is one comedians
take on this very thing3
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Event Technology
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$9.28 Billion by 2020
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2016What Happens in ONE MINUTEOn the Internet?
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9
Travel Experience
Intelligent Airports
Image Source: 2014 Living PlanIT SA
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E-ZPass Airport Experience
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Image TDCDriverless Cars
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Geofence
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Mobile Check-In & Entry
Onsite Experiences
Personalized Event Space
Ghost Attendee
The Attendee JourneyKeynote
Registration check-in / badging
Help DeskSession
Exhibit Floor
ProductDemo
Break-outSession
Booth
Lets take you thru a typical attendee journey. When we arrive at
an event we stop by the registration desk to check-in and get our
badge. We might stop by the help desk to get information on the
event and then on to the keynote. From there we generally attend
break-out sessions and at sometime during the day we visit the the
exhibit floor. On the floor we wonder from product demo to product
demo focused on finding solutions that meet the needs of some
immediate pain points.
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Proximity Communication & Marketing
Navigation Guidance
Augmented Reality Whereto go?
Orange SolutionsRelevance to you:
GreenCorp Relevance to you:
PurpleCo Relevance to you:
Augmented Reality Where are VIPs?
Reggie Aggarwal CEO, Cvent Inc.
NETWORKING2.0
Networking remains among the top 3 reasons why we attend
events.The forward thinking event professional offers to their
attendees more context to create more meaningful connections in a
sort of orchestrated serendipity (Networking 2.0) boost the
effectiveness of networking or appointments
Paradigm of not knows whos who and walking into conversations
blindly time is money and dont want to waste time with unproductive
conversations with attendees 26
Powering Attendees
Remote Presence
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Content & Engagement
Hybrid & Virtual Events
MarketoKeynoteLIVE: 00:01
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Attendee Generated Video
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Poll QuestionWhich of the following technologies do you think
will have the greatest impact on the events industry? Driverless
VehiclesPersonalized Event SpacesNetworking 2.0Hybrid and Virtual
EventsAttendee Generated Video
Technology of the Futureor is it
Thank You
