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MARKET
BRAINWRITING
MARKETMAPPING REDEFINING
PURPOSEWRITING
CREATIVEPARALLELS
CUSTOMERDIVING RULE
BREAKINGINSPIRINGMOMENTSMOMENTS
THE FUTURE OF [email protected]
th G i W k
THE Creativity OF EXTRAORDINARY MEETINGS
theGeniusWorks.com
BRAINBRAINWRITING
THE FUTURE OF [email protected]
th G i W k
WHAT ARE THE [email protected]
theGeniusWorks.com
FUTUREFUTUREBACK
9 BILLION PEOPLE9 BILLION PEOPLE
50 BILLION DEVICES
2.5 TRILLION CONNECTIONS
WELCOME TO 2020
FUTUREFUTUREBACK
SPACE TRAVEL FOR ALLSPACE TRAVEL FOR ALL
97% CHEAPER THAN NASA
DREAM TO REALITY IN 8 YEARS
2020 ... VIRGIN GALACTIC
FUTUREFUTUREBACK
350 MILLION WIKI PAGES / MO
7 BILLION UPLOADS / MO
80 O SS G S O80 BILLION MESSAGES / MO
2020 TECHNOLOGY ... THE POWER OF CONTENT
FUTUREFUTUREBACK
3 5 MILLION APPS3.5 MILLION APPS
TIME AND LOCATION
CLOUD AND INTERFACES
2020 ... ILIFE
FUTUREFUTUREBACK
MORE FEMALE MORE OLDERMORE FEMALE, MORE OLDER
MORE TRANSIENT, WEALTHIER
MORE CREATIVE, AESTHETIC
2020 PEOPLE ... INTELLIGENT, INDIVIDUAL, IDEAS ...
FUTUREFUTUREBACK
PEER TO PEERPEER TO PEER
PEOPLE TRUST PEOPLE
THE END OF THE MIDDLEMAN
2020 ... ZOPA
FUTUREFUTUREBACK
GLOBAL BUSINESSESGLOBAL BUSINESSES
PARTNERS AND ECOSYSTEMS
IDEAS, DESIGN, INNNOVATION
2020 BUSINESS ... COLLABORATE, VIRTUAL, ASIAN ...
Restart BUSINESSin times of crisis and change
FUTURE• West to East• Mass to Niche• Volume to Profit
Crisis as opportunity
FUTUREBACK
Crisis as opportunity
• From Edison and Gates• Green• WomenN t k USER GENERATED• Networks
• To Aldi and Zopa
Redefining markets
USER GENERATED
INTERESTING AND TRUSTED• From Swatch and Apple• Purpose• Audience• Propositions• To Karla and Nokia
NEW BUSINESS MODELS
• To Karla and Nokia
Changing business models
• From IBM and Skype• Partners• Channels• Services• To Air Asia and Current TV2020 ... CURRENT TV
FUTUREFUTUREBACK
THE END OF “KNOWLEDGE SHARING” MEETINGS
THE RISE OF “TURNING POINT” MEETINGS
2020 ... THE FUTURE OF MEETINGS?
MARKETMARKETMAPPING
THE FUTURE OF [email protected]
th G i W k
WHERE SHOULD YOU [email protected]
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CUSTOMERCUSTOMERDIVING
THE FUTURE OF [email protected]
th G i W k
WHAT DO CUSTOMERS REALLY [email protected]
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CUSTOMERCUSTOMERDIVING
THE FUTURE OF [email protected]
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IBM GLOBAL SERVICES ...
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REDEFININGREDEFININGPURPOSE
THE FUTURE OF [email protected]
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WHAT DO YOU ENABLE PEOPLE TO [email protected]
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REDEFININGREDEFININGPURPOSE
THE FUTURE OF [email protected]
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PROGRESSIVE INSURANCE ...
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REDEFININGREDEFININGPURPOSE
THE FUTURE OF [email protected]
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FUNERALCARE ...
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IDEASIDEAS ZONE
ACTION IMPACTACTION ZONE
IMPACT ZONE
RETHINKING THE ROLE OF MEETINGS
CONNECTED
CO-CREATION
IDEAS ZONE
ISSUES AND IDEAS
KNOWLEDGE SHARING
NETWORKING
ENABLING SPONSOR
STORYBOARDING
AGENDA VOTING
ICONIC BRANDING
PRE-EVENT ... INSPIRE NEW THINKING
MEETING UNMET NEEDS
TOGETHER NOT ALONEIDEAS ZONE
GLOBAL AND PERSONALGLOBAL AND PERSONAL
NINTENDO WII
IDEAS ZONE
USER GENERATED
ANARCHY AND COMMUNITY
PREMIUM EXPERIENCEPREMIUM EXPERIENCE
THREADLESS
FAST AND FANTASTIC
ACTION ZONE
AMAZING PLACES
STRETCHING CATALYSTS
PERSONALISED
FACILITATING CHANGE
LIVE WIKIPAGES
BACKCHANNEL MEDIA
WELLBEING
COMMUNITY BUILDING
DURING EVENT ... CREATING THE TURNING POINTS
ACTION ZONE
C GFACILITATING
CONNECTING BUSINESS
MAKING BEST IDEAS HAPPEN
2. DECISION PHASE ...LI AND FUNG
HUMANICITY
FUNCTION AND FORM
ACTION ZONE
HUMANICITY
ENABLING PEOPLE TO DO MORE
APPLE
ISSUING MANIFESTOS
IMPACT ZONE
ACTION CLINICS
ENABLING IMPACT
BACKCHATS
COMMUNITY BUILDING
ON TOUR
VIRTUAL REVIEWS
LICENSING
CLOSING THE CIRCLE
POST-EVENT ... ENABLING PEOPLE TO DO MORE
LAUNCH PLATFORMS
IMPACT ZONE
INNOVATION INCUBATORS
SUPPORTING AND CONNECTINGSUPPORTING AND CONNECTING
ALIBABA
INSPIRED EVENTS
UNLOCKING CONTENT
IMPACT ZONE
INSPIRED EVENTS
COMMUNITY BUILDING
LIVE NATION
IDEAS ZONE
ACTION ZONE
IMPACT ZONE
ISSUING MANIFESTOSFAST AND FANTASTICCONNECTED
ACTION CLINICS
BACKCHATS
ENABLING IMPACT
AMAZING PLACES
PERSONALISED
STRETCH CATALYSTSCO-CREATION
KNOWLEDGE SHARING
ISSUES AND IDEAS
COMMUNITY BUILDING
BACKCHATS
ON TOUR
FACILITATING CHANGE
PERSONALISED
LIVE WIKIPAGES
NETWORKING
KNOWLEDGE SHARING
ENABLING SPONSOR
LICENSING
VIRTUAL REVIEWS
CLOSING THE CIRCLE
WELLBEING
BACKCHANNEL MEDIA
COMMUNITY BUILDING
STORYBOARDING
AGENDA VOTING
ICONIC BRANDING
27 IDEAS FOR TURNING POINTS ...
CLOSING THE CIRCLECOMMUNITY BUILDINGICONIC BRANDING
CREATIVE
Key issue to explore in creative ways
CREATIVEPARALLELS
Parallels who addressed a similar challenge
THE FUTURE OF [email protected]
th G i W k
HOW CAN YOU LEARN FROM OTHER [email protected]
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CREATIVECREATIVEPARALLELS
THE FUTURE OF [email protected]
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BMW MINI ...
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CREATIVECREATIVEPARALLELS
THE FUTURE OF [email protected]
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UGG AUSTRALIA ...
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INSPIRINGCustomer experience before meeting
INSPIRINGMOMENTS
Customer experience during meeting
Customer experience after meeting
StreamliningWhat can you reduce or eliminate?
ElaboratingWhat can you enhance or add?
FlagpostingWhat is trulyDifferent andiconic?
THE FUTURE OF [email protected]
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WHAT CREATES AN FANTASTIC [email protected]
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INSPIRINGINSPIRINGMOMENTS
THE FUTURE OF [email protected]
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JONES SODA ...
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MARKET
BRAINWRITING
MARKETMAPPING REDEFINING
PURPOSEWRITING
CREATIVEPARALLELS
CUSTOMERDIVING RULE
BREAKINGINSPIRINGMOMENTSMOMENTS
THE FUTURE OF [email protected]
th G i W k
HOW WILL YOU create AN EXTRAORDINARY MEETING?
theGeniusWorks.com
Here’s to the crazy ones ...The misfits. The rebels. The troublemakers.The round pegs in the square holes.The ones who see things differently.
They're not fond of rules.And they have no respect for the status quo.
They invent. They imagine. They heal.They explore. They create.They inspire.
They push the human race forward.
You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.
Maybe they have to be crazy. How else can you stare at an empty canvas
and see a work of art?
About the only thing you can't do is ignore them. Because they change things.
Or sit in silence and hear a song that's never been written?Or gaze at a red planet and see a laboratory on wheels?
While some see them as the crazy onesWhile some see them as the crazy ones,we see genius.
Because the people who are crazy enough to thinkthey can change the worldthey can change the world,
are the ones who do.
