Page 1 | Social Business Pioneers
The future of business is social.
@maxwellstjohn
#socmed12
Page 2 | Social Business Pioneers
Page 3 | Social Business Pioneers
Social media tools
Behaviour
Culture
Values
Policies and processes Deeper
change
Greaterimpact
Structure
Mission
Page 4 | Social Business Pioneers
What it isn’t.
Page 5 | Social Business Pioneers
Social business 1. Change velocity
3. Participation
2. Command of now
4. Information in everyone’s hands
5. Cultural catalysts
Page 6 | Social Business Pioneers
Social business
1. Change velocity
Page 7 | Social Business Pioneers
Page 8 | Social Business Pioneers
Page 9 | Social Business Pioneers
YOU?
Page 10 | Social Business Pioneers
2. Command of now
Page 11 | Social Business Pioneers
“Speed kills truth” – Chris Lewis
Page 12 | Social Business Pioneers
Page 13 | Social Business Pioneers
Page 14 | Social Business Pioneers
YOU?
Page 15 | Social Business Pioneers
3. Participation
Page 16 | Social Business Pioneers
$575k prizes 100 targets 80% successful 8 million ounces of gold mined Company value from $100 million to $9 billion
Page 17 | Social Business Pioneers
“More than 50% of our product initiatives involve significant collaboration with innovators outside of P&G” – Bruce Brown, CTO, P&G
Page 18 | Social Business Pioneers
Page 19 | Social Business Pioneers
Page 20 | Social Business Pioneers
YOU?
Page 21 | Social Business Pioneers
4. Information in everyone’s
hands
Page 22 | Social Business Pioneers
Page 23 | Social Business Pioneers
£33m in first 10 months. No cash handling, lower cost of sale, no messing.
Page 24 | Social Business Pioneers
Page 25 | Social Business Pioneers
4,802 crisis mappers in 162 countries – remotely turning data into help on the ground.
Page 26 | Social Business Pioneers
YOU?
Page 27 | Social Business Pioneers
5. Cultural catalysts
Page 28 | Social Business Pioneers
Real role modelling.
Page 29 | Social Business Pioneers
Openmindness
Page 30 | Social Business Pioneers
It’s ok to #fail.
Page 31 | Social Business Pioneers
YOU?
Page 32 | Social Business Pioneers
Social business 1. Change velocity
3. Participation
2. Command of now
4. Information in everyone’s hands
5. Cultural catalysts
Page 33 | Social Business Pioneers
Page 34 | Social Business Pioneers
Page 35 | Social Business Pioneers
Page 36 | Social Business Pioneers
Page 37 | Social Business Pioneers
Page 38 | Social Business Pioneers
Calls down by…
Satisfaction up 19%.
Page 39 | Social Business Pioneers
Thank you.
@maxwellstjohn
[email protected]