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International Business Review presents:
15th - 16th October 2018, Canberra Rex Hotel
Preparing for a new wave of social innovation
BRING YOUR TEAM AND SAVE 50% COST- REGISTER 2 & GET 2 FREE
International Speakers Early confirmed speakers include
Berry DriessenDirector at The ExperienceCentre, PWC Digital Services
Amberlea HenriquesDirector, ProSocialCommunications
Lee UsherCEO, Buzz Web Media
Melinda ShobrookSocial Media Specialist,CyberTribal Social Media
Brendan LucasSenior Social Media AdviserDepartment of Education &Training, Victoria
Warren KagariseDigital Engagement Manager,King County, Seattle,USA
Aaron FoleyChief Story Teller, City ofDetroit, USA
Amy MulcahyOffice of the Threatened SpeciesCommissioner Department ofthe Environment and Energy
Jillian BullockAward Winning, Linkedin Ninja(Winner of the Best LinkedinStrategy 2019)
Simon FergusonSocial Media Strategist,Department of Industry,Innovation and Science
Register Now:02 9896 0776 02 9896 0796
[email protected] www.ibrc.com.au
AT THIS EVENTSPONSOR
BE A
Investigating The Future ofSocial Media Strategy:
Researched & Developed by:
Discount Offer
Scott HeffernanDirector Communications andPromotion, Department ofPrimary Industries & RegionalDevelopment
Andrew HeaneySocial Media and VR/ARContent Head, AustralianWar Memorial
Public Sector 2018 Congress
Josie KhngSocial Creative,‘content group’
Megan HowardSocial Media Lead,City of Fairborn,USA
Matt SoulsbySocial Strategy Lead, THE T!LT AGENCY
Dani RedmondDirector, ProSocialCommunications
Anna McCormackFounder of Beacon Social Mediaand Winner of ‘Emerging SocialMarketer of The Year’ - SMMAs
LIVE VIDEO LIVE VIDEO
Peter SuttonFounder, Kai Ming
While we often get caught up in the now of social marketing, it’s critical to also consider the future, and where you should be paying attention to in the months to come. And while virtual reality, augmented reality, hyper local social platforms are some of the answers most would revert to when thinking about the future of social, what’s equally important is how we’ll get there, and what, practically, the evolution to these next stages of social communication will mean for you and your organisation.This two day agenda has been curated to ensure delegates leave feeling inspired to innovate and review their current social strategy. With social opportunity rising knowing where to place your focus next is paramount to staying relevant and engaging. Delegates will be taken on a journey through current pioneering social success and the future landscape currently shaping the next 12 months of social innovation.
• The rise of augmented reality and the impact on social strategy• Developing Instagram stories e�ectively for your business• The continued importance of harnessing in�uencer marketing• Gaining relevance with the Gen Zers – new platforms and the innovative strategies• Personalizing brand messaging through AI, Customisable Chatbots and Voice Assistants• Future social marketing global excellence – case studies from leading strategist• The expansion of live streaming and the brand implications• Re-thinking Twitter platform operations• The impact of facebook spaces going mainstream on future strategy• The future pathway for relevant personalised content
The future frontiers of Social Media…
Join the social game changers to explore:
Bring your social teams to prepare for strategic social excellence!
SPONSORSHIP & EXHIBITION OPPORTUNITIESGovernment Social Media 2018 Forum o�ers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst your target audience.
If you would like to know more about sponsorship, exhibition and business development opportunities
please just get in touch with us - [email protected]
International Business Review presents:
15th - 16th October 2018, Canberra Rex Hotel
Investigating The Future ofSocial Media Strategy: Public Sector 2018 Congress
15 th October 2018 - Monday
08.30 REGISTRATION AND COFFEE 12.50 LUNCH AND NETWORKING
13.50 THE SOCIAL EVOLUTION OF THE CITY OF FAIRBORN, USA
• Pioneering social initiatives breaking social boundaries• Understanding the next phase of public sector social strategy in the USA• Driving social creativity for unforgettable engagement
16.50 CHAIR’S CLOSING SUMMATION
17.00 DRINKS RECEPTION ALL WELCOME
15.50 NETWORKING BREAK
11.00 REFRESHMENTS AND NETWORKING
09.00 OPENING REMARKS BY CONFERENCE CHAIR
Warren Kagarise, Head of Digital Engagment, King County, USA
09.10 KEYNOTE: A NEW DAWN OF SOCIAL EVOLUTION FOR THE PUBLIC SECTOR
10.20 DELEGATE INTRODUCTION AND FACILITATED INTERACTIVE ROUND TABLE DISCUSSION FOCUSING ON:
• International perspectives on future social innovation• Engaging in a new era of social authenticity• Understanding the forces shaping tomorrow’s social strategy
Simon Ferguson, Social Media Strategist, Departmentof Innovation and Science
Meghan Howard, Communications Manager, City of Fairborn USA
14.40 UNLEASHING NEW SOCIAL POTENTIAL DEPARTMENT OF INNOVATION, INDUSTRY AND SCIENCE
• Unearthing ground breaking strategies to meet the next level of engagement expectation• Driving social innovation into the heart of the organisation• Leading social media strategy into relevance for 2020
16.10 UNDERSTANDING THE NEW REALM OF ORGANIC FACEBOOK ENGAGEMENT
• Recognising the undercurrents of change in Facebook social engagement• Preparing your social Facebook strategy for full organic reach• Deepening Facebook communication for 2019 success
Andrew Heaney, Social Media and VR/AR Content Head,Australian War Memorial
Warren Kagarise, Head of Digital Engagment, King County, USABrendan Lucas , Senior Social Media Adviser,Department ofEducation & Training, VictoriaAndrew Heaney, Social Media and VR/AR Content Head,Australian War Memorial
09.45 USING NEW MEDIA TO TELL HISTORY - CASE STUDIES FROM THE AUSTRALIAN WAR MEMORIAL.
• How to adopt AR successfully in a public sector environment, the key considerations • Establishing value for the citizen through AR and VR and the importance in shareability• Assessing how social media will help AR go mainstream
Matt Soulsby, Social Strategy Lead, THE T!LT AGENCY
Jillian Bullock, Award Winning, Linkedin Ninja(Winner of the Best Linkedin Strategy 2019)
12.10 MAXIMISING THE EFFECTIVENESS OF CONTENT STREAMS FOR FUTURE SUCCESS
11.30 MOVING INTO A NEW PHASE OF LINKEDIN ENGAGEMENT
• Content streams and how to strategically plan ahead for success• Social targeting in a modern data rich world• Adding value to a social media user in order to pass the 3 second audition
• Preparing for a new realm of social possibility through Linkedin• Understanding the 2019 Linkedin marketing strategies• How can the public sector leverage the opportunities
• Current projects and initiatives• Sharing of positive new social engagement strategies• The critical next steps• Fine tuning your team’s focus for the next 18months
A practical session offering delegates the opportunity to discuss their social media journeys and challenges with social leaders. Time will be allocated to peer to peer sharing and solution based discussion.
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Brendan Lucas, Senior Social Media Advisor, Dept of Education
15.20 HARNESSING THE SOCIAL POWER OF VIDEO MARKETING
• Analysing the state of the market - what does the future hold?• Adapting your strategy for future success• Top tips to save you time and money
DAY 1
International Business Review presents:
15th - 16th October 2018, Canberra Rex Hotel
Investigating The Future ofSocial Media Strategy: Public Sector 2018 Congress
Melinda Shobrook, Social Media Specialist, CyberTribalSocial Media
Peter Sutton, Founder, Kai Ming
CASE STUDY
Panel Members:
LIVE VIDEO
16 th October 2018 - Tuesday
08.30 REGISTRATION AND COFFEE
16.05 Delegate closing roundtable discussion
16.30 Chair’s closing summation
16.40 Conference Close
09.00 CONFERENCE OPENS
11.00 REFRESHMENTS AND NETWORKING
09.05 CHAIR’S WELCOME ADDRESS
Scott Heffernan, Director Communications andPromotion, Department of Primary Industries & RegionalDevelopment
Aaron Foley, Chief Storyteller, City of Detroit USA – LIVE VIDEO
Amy Mulcahy, Office of the Threatened Species CommissionerDepartment of the Environment and Energy
Berry Driessen, Director at The Experience Centre,PWC Digital Services
09.10 THE NEXT GENERATION OF ‘STORY’ – ARE YOU READY?
09.40 DEPARTMENT OF PRIMARY INDUSTRIES AND REGIONAL DEVELOPMENT
10.20 HOW FAR CAN YOU LEAD YOUR ORGANISATION INTO THE NEW SOCIAL FRONTIER
11.30 SOCIAL STRATEGIES TO ENHANCE THE EDUCATION EXPERIENCE
• Insights into the emerging phase of effective story telling• Unearthing new stories within your community• Anticipating the next wave of social connectivity
Dani Redmond and Amberlea Henriques Directors,ProSocial Communications
Anna McCormack, Founder of Beacon Social Media andWinner of ‘Emerging Social Marketer of The Year’ - SMMAs
13.40 BUILDING RELATIONSHIPS FOR THE PUBLIC SECTOR
14.20 INTEGRATING FACEBOOK MESSENGER INTO YOUR SOCIAL MEDIA MARKETING STRATEGY.
• What it means for the public sector in the 'screen age'• Transparency and the importance of collaboration • Responding to online communities
• Case study of how a large NSW Government organisation is using chatbots in their social strategy• Understanding the critical success factors in chatbot social innovation
Josie Khng, Content Strategist, Content Group
15.20 ENTERTAIN OR DIE: THE FUTURE OF SOCIAL MEDIA IS BRANDED CONTENT
• Grabbing attention - social media's rarest commodity• Do’s and Don’ts for creating entertaining social media content• Building a culture to tell compelling creative stories
• Investigating the effectiveness of social media in driving immediate behaviour change to assist urgent governmentoutcomes
• Assessing the pipeline opportunities – are you ready to lead in innovation?• Understanding the dynamics of a new strategic social marketing opportunity• Courageous public sector social leadership – the new requirements
• Investigating social and digital initiatives to create a frictionless and compelling experience • How to measure the return on your social and digital investments • Future perspectives on social ROI and experience
DAY 2
International Business Review presents:
15th - 16th October 2018, Canberra Rex Hotel
Investigating The Future ofSocial Media Strategy: Public Sector 2018 Congress
CASE STUDY
12.40 LUNCH AND NETWORKING
Lee Usher, CEO, Buzz Web Media
12.10 INTERACTIVE PANEL DISCUSSION: SOCIAL STRATEGY 2020 – WHERE ARE WE HEADING.
• Preparing for a new generation of social• New tools and a new mind set?• The critical next steps• How to unleash social innovation in your social team
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Berry Driessen, Director at The Experience Centre,PWC Digital ServicesScott Heffernan, Director Communications and Promotion,Department of Primary Industries & Regional DevelopmentAmy Mulcahy, Office of the Threatened Species CommissionerDepartment of the Environment and Energy
Panel Members:
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255 George Street, Sydney
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International Business Review presents:
15th - 16th October 2018, Canberra Rex Hotel
Investigating The Future ofSocial Media Strategy: Public Sector 2018 Congress