Future

Print Media

Presence

State of the Newspaper Industry

We have completed 6 months of We have completed 6 months of current annual contractcurrent annual contract

Sunday Marketplace Homes Sunday Marketplace Homes 26 weeks – 1/3 page Open House Ad26 weeks – 1/3 page Open House Ad 20 weeks – 10x2” Featured Ad Banner20 weeks – 10x2” Featured Ad Banner

Friday Home GuideFriday Home Guide 52 weeks – 3/12 page Featured Ad Banner52 weeks – 3/12 page Featured Ad Banner

NP Dodge – OWH Current Contract

’09 Open House One Liner Shortage

0

10

20

30

40

50

60

1

1/11/2009

1/25/2009

2/1/2009

2/15/2009

3/1/2009

3/15/2009

Open house ads needed to fill current contract space to date.

The Open House bi-weekly ad has been full once.

Advertising Placement Trends

’08 NAR Home Buyer & Seller Survey

’08 NAR Home Buyer & Seller Survey

61% of home buyers, between the ages of 18 – 44, checktheir social network daily.

62% of all buyers are betweenThe ages of 18 – 44.

NP Dodge Social Networking

NP Dodge Share Traffic Statistics~3/20/20009!Last 30 Days

NP Dodge is the only local real estate company that is effectively tapping into social networks.

Facebook being the most popular among our website users.

NP Dodge Virtual Market Share Growth

Velocity reports the relative change in daily Attention.

Velocity is used to determine the relative growth of a domain over a particular timeframe or compared to other sites.

NP Dodge Online Strategy

NP Dodge Options

Stop NP Dodge Open House bi-weekly Stop NP Dodge Open House bi-weekly ad immediatelyad immediately

Continue NP Dodge Open House Continue NP Dodge Open House bi-weekly ad until the end of our bi-weekly ad until the end of our contract (September, 2009)contract (September, 2009)

Negotiate a new contract (effective Negotiate a new contract (effective until April, 2010) with OWH to until April, 2010) with OWH to increase spending and presenceincrease spending and presence

Other?Other?

Questions and Comments

To put your marketing into print media does not make any sense today.

So as General Napoleon once said:

“When you see the opposing generals matching in the wrong direction do not interrupt them”