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My keynote address for the recent Responsys Interactive 2013 conference. I focused on the future of social media and social business--how peer-to-peer business is growing slowly just as ecommerce did a decade earlier, how big businesses are beginning to invest in sharing economy models, how this form of business will encourage radical transparency, and how serendipitous technology facilitates just-in-time consumption.
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The future of Social MediaAugie RayDirector of Social Media Strategy
The future of Social Media isn’t media
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The future of Social Media is business
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The future is business Trend #1
The future is business Trend #1
1999: 0%2012: 5.4%
The future is business Trend #1
OLDThey: SellYou: Buy & Own
The future is business Trend #1
NEWThey: OwnYou: Rent
The future is business Trend #1
FUTUREYou: Own& Rent
The future is business Trend #1
"If the people formerly known as consumers begin consuming 10% less and peering 10%
more, the effect on margins of traditional corporations is going to be disproportionately
greater, which means certain industries have to rewire themselves, or prepare to sink into
the quicksand of the past.” - Umair Haque, The New Capitalist Manifesto, Harvard Business Press
The future is business Trend #1
The future is radically transparent
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The future is radically transparent
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The future is radically transparent
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The future is radically transparent
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But what
about you?
The future is radically transparent
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What does peer-to-peer mean?
229
52,441
Photo credit: http://www.flickr.com/photos/span112/3978507677/
• Friends of…• Rarely posts bad behaviors• Suspended license for 90 days in 1983• Credit score…
@augieray New York, NYDirector of Social Media at Prudential. Former social media leader at @USAA & @Forrester. Pet lover. Pianist. Fan of Walt Disney & Frank Lloyd Wright.
The future is radically transparent
Trend #2
Social graphLocationPostsDriving recordCredit score
Party Gal!!!@PartyGal88 The EtherAlways lookin’ for a good time; hatehaters; not so good w/ mornings…or afternoons. Fightin’ for Ur right to Party!
O R
Photo credit: http://www.flickr.com/photos/danielmorris/2852225743/
The future is serendipitous
Trend #3
The future is serendipitous Trend #3
“What we're really doing is building an augmented version of humanity, building computers to help humans do the things they don't do well better.”
The future is serendipitous Trend #3
The future is serendipitous Trend #3
It’s only creepy until it’s not
The future is serendipitous Trend #3
Mob
ile T
ech
Wh
ere
&
Wh
en
Photo credit: http://www.flickr.com/photos/chilledsalad/2110496081/
Wh
o Y
ou
’re
Wit
h
Photo credit: http://www.flickr.com/photos/ishootforaliving/4650238566/
Oth
ers
’ R
ati
ng
sPhoto credit: http://www.flickr.com/photos/littlelila/5399533272/
You
r P
ast
Rati
ng
s
The future is serendipitous Trend #3
The future is serendipitous Trend #3
Best fish?
Best service?
Best for kids?
Most romantic?
Best value?
Where are my friends?
Rated best by people like me?
Rated Highest
The future is serendipitous Trend #3
Not…. sushi?
Most romantic?
Rated best by people like me?
Rated Highest…for clam chowder
The future is serendipitous Trend #3
Not…. 14 years old?
Best value?
Where are my friends?
Best for kids…5 years old?
The future is serendipitous Trend #3
360° View
How to prepare for the futureTrust
Experiment
Photo credits: Mike Baird, flickr.bairdphotos.com & http://www.flickr.com/photos/eyeofqvox/
Thank YouAugie Ray@augierayhttp://ExperienceTheBlog.com
“The future belongs to those who see the possibilities before they become obvious.” - John Sculley, Former CEO of Pepsi & Apple
