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Future of Social Media and Social Business - Keynote address for Responsys -16x9

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My keynote address for the recent Responsys Interactive 2013 conference. I focused on the future of social media and social business--how peer-to-peer business is growing slowly just as ecommerce did a decade earlier, how big businesses are beginning to invest in sharing economy models, how this form of business will encourage radical transparency, and how serendipitous technology facilitates just-in-time consumption.

Text of Future of Social Media and Social Business - Keynote address for Responsys -16x9

PowerPoint Presentation

The future of Social Media

Augie RayDirector of Social Media Strategy

The future of Social Media isnt media

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The future of Social Media is business

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The future is business

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The future is business

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1999: 0%

2012: 5.4%

The future is business

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OLDThey: SellYou: Buy & Own

The future is business

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NEWThey: OwnYou: Rent

The future is business

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FUTUREYou: Own& Rent

The future is business

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"If the people formerly known as consumers begin consuming 10% less and peering 10% more, the effect on margins of traditional corporations is going to be disproportionately greater, which means certain industries have to rewire themselves, or prepare to sink into the quicksand of the past. - Umair Haque, The New Capitalist Manifesto, Harvard Business Press

The future is business

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The future is radically transparent

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The future is radically transparent

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The future is radically transparent

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The future is radically transparent

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But what about you?

The future is radically transparent

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What does peer-to-peer mean?

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52,441

Photo credit: http://www.flickr.com/photos/span112/3978507677/

Friends ofRarely posts bad behaviorsSuspended license for 90 days in 1983Credit score

@augieray New York, NYDirector of Social Media at Prudential. Former social media leader at @USAA & @Forrester. Pet lover. Pianist. Fan of Walt Disney & Frank Lloyd Wright.

The future is radically transparent

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Social graphLocationPostsDriving recordCredit score

Party [email protected] The EtherAlways lookin for a good time; hatehaters; not so good w/ morningsor afternoons. Fightin for Ur right to Party!

O R

Photo credit: http://www.flickr.com/photos/danielmorris/2852225743/

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The future is serendipitous

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The future is serendipitous

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What we're really doing is building an augmented version of humanity, building computers to help humans do the things they don't do well better.

The future is serendipitous

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The future is serendipitous

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Its only creepy until its not

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The future is serendipitous

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Mobile Tech

Where & When

Photo credit: http://www.flickr.com/photos/chilledsalad/2110496081/

Who Youre With

Photo credit: http://www.flickr.com/photos/ishootforaliving/4650238566/

Others Ratings

Photo credit: http://www.flickr.com/photos/littlelila/5399533272/

Your Past Ratings

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The future is serendipitous

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The future is serendipitous

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Best fish?

Best service?

Best for kids?

Most romantic?

Best value?

Where are my friends?

Rated best by people like me?

Rated Highest

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The future is serendipitous

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Not. sushi?

Most romantic?

Rated best by people like me?

Rated Highestfor clam chowder

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The future is serendipitous

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Not. 14 years old?

Best value?

Where are my friends?

Best for kids5 years old?

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The future is serendipitous

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360 View

How to prepare for the future

Trust

Experiment

Photo credits: Mike Baird,flickr.bairdphotos.com & http://www.flickr.com/photos/eyeofqvox/

Thank You

Augie [email protected]://ExperienceTheBlog.com

The future belongs to those who see the possibilities before they become obvious. - John Sculley, Former CEO of Pepsi & Apple