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Many dealers have taken the plunge into Facebook and other social media sites and have found varying degrees of success. It’s still a growing medium despite the vastness of it already and there is room for dealers to be able to expand on what they’re doing without spending more time doing it. Maximizing each post is the key to success for those who are beyond “getting” Facebook and are ready to learn how to really make it sing for their dealership. In this webinar, JD Rucker goes well-beyond the 101 concepts of Facebook and gets into specific styles of posting that will help dealers make the most out of every post while expanding their reach. As with most things, it’s a matter of quality, not quantity, and having the knowledge to post at that level on Facebook will take your social media presence to the next level and beyond.
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Taking Facebook to the Next Level:
Advanced Posting Strategies
JD Rucker
Director of New Media
Facebook Tips
In Today’s Webinar
• Why to post
• How to post
• When to post
• What to post
Why to Post to Facebook
• It’s who you are to your
customers, particularly
your leads
• It builds branding and
reinforces your presence
• It generates interaction
(distinctly NOT conversation)
• It has the ultimate trust factor potential
How to Post to Facebook
The 3rd most important thing you’ll learn today:
“API posts (Hootsuite, Buffer, KPA
Local Engage, Pinterest,
Instagram, etc.) are given much
less weight than direct posts
through Facebook.com or through
the Facebook mobile app.”
How to Post to Facebook
Use tools to fill
gaps, cover days
off, and keep the
ball rolling. Do
not use tools as
the primary
posting method
unless you have
support.
Mobile Magic
• Whenever possible, post
through your mobile device. • Stay disciplined on persona
management!
• Get your customers to like and share
the post while they’re at the dealership.
• Your settings:
If you are unable or uncomfortable with posting via mobile, that’s okay.
When to Post to Facebook
• Mix up your times
but stay within
the sweet spots
• Plan out post
“styles” at a
minimum and
actual posts
when possible
• Develop a M.A.P.
Swee
t Sp
ots
8 pm
6 pm
5 am
10 am
When to Post to Facebook
Most • Sunday
• Saturday
Good
• Monday
• Tuesday
• Wednesday
Least • Friday
• Thursday
Knowing the days of the week with the most engagement on Facebook pages helps you plan out your “money” posts.
What to Post to Facebook
Photos
Text
Videos
Links
Tell a Story
• Fact: Shorter posts get more Likes
• Fact: Longer posts get more Shares
• Fact: Longer posts with personality, heart, and that say more than “thanks” get more likes AND shares
Be Visual with your Reviews
The 2nd most important thing you’ll learn today:
“Very few people are reading your reviews as they’re posted on the various apps. Even if you allow them on your wall, they aren’t having the full impact. Take 5 minutes and turn your best reviews into something that
catches the eye.”
Be Visual with your Reviews
Let Others do the Talking
• Set default to “Allowed” • Check your activity log
regularly • Select “Allowed on Page”
when it’s something you want others to see (otherwise, they won’t)
• Interaction begets interaction – encourage it!
Buying a Car is Exciting!
Facebook is a life stream that
represents our personalities. It’s an
amplification tool. Let it amplify!
Branch Out
• Everything your dealership does in the community should go on Facebook
• Interesting things your employees do should go on Facebook
• Use your page to help promote others whenever possible
• Don’t forget to tag!
Be Interesting, But…
The MOST important thing you’ll learn today:
“Stay true. You’re a business. Do not take other people’s photos that you find on the internet and claim it to be your own. It’s
possible to be funny and get likes, shares, and comments without abandoning your
core, your goals, and your integrity.”
Be Interesting, But…
Be Interesting, But…
Contests. Done Right.
• If you’re going to run contests, keep it local.
• If you’re going to run contests, keep it local.
• If you’re going to run contests, keep it local.
10 Quick Tips
• Link Exposure: Text, then image, THEN link. • Avoid posting more than 1 per hour. • Promote through Facebook. It’s cheap! • Early likes amplify more than later likes. • Test your page with Facebook Ads after getting it looking
great. • Add value with tips, coupons, Facebook offers, etc. • Testimonials are great but mix it up. • Play with albums. • Play with featured images. • PLAY!
