14
www.42inception.com Content Posting Guidelines

Content Posting Guidelines Facebook

  • View
    551

  • Download
    0

Embed Size (px)

DESCRIPTION

Hope you enjoy this deck on 'Content Posting Guidelines'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

Citation preview

Page 1: Content Posting Guidelines Facebook

www.42inception.com

Content Posting Guidelines

Page 2: Content Posting Guidelines Facebook

www.42inception.com

Tag Key Influencers in the Image

Page 3: Content Posting Guidelines Facebook

www.42inception.com

Target Posting Appropriately

Page 4: Content Posting Guidelines Facebook

www.42inception.com

Experiment with Timings

Source: http://marketingcloud.buddymedia.com/

Page 5: Content Posting Guidelines Facebook

www.42inception.com

URL Shorteners are not really good

Full Length URL

URL Shortener URL

Source:http://www.buddymedia.com/newsroom/

3 times high engagement rate

Page 6: Content Posting Guidelines Facebook

www.42inception.com

Keep it Short & Simple

< 80 Chars

> 80 Chars

Source:http://www.buddymedia.com/newsroom/

27% higher engagement rate

Post

Post

Page 7: Content Posting Guidelines Facebook

www.42inception.com

Use Facebook.com For Publishing Posts

FacebookExternal

Publishing Tools

Page 8: Content Posting Guidelines Facebook

www.42inception.com

Share SWF Interactive Files

Page 9: Content Posting Guidelines Facebook

www.42inception.com

Posting Frequency

Page 10: Content Posting Guidelines Facebook

www.42inception.com

Facebook Suggests 1-2 Posts A Day

• Post get majority of its reach in < 24 hrs

• More Posts => Less Engagement => Less Edge Rank => Less Reach

Page 11: Content Posting Guidelines Facebook

www.42inception.com

Example: Page With 7 Posts/Day

Page 12: Content Posting Guidelines Facebook

www.42inception.com

Posts Statistics Of The Same Page

Page 13: Content Posting Guidelines Facebook

www.42inception.com

Factors To Consider For The Right Frequency

• Ensure Quality for every post

• Budget Engagement time for each post

• How much is “too much” for your users

– Engagement should not drop

– Negative Feedback should not increase

Page 14: Content Posting Guidelines Facebook

www.42inception.com

Leverage Digital Marketing for Incredible Growth?

Our Training is a click away!

www.42inception.com