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Download the 'Facebook Marketing 2013' Ebook Here: http://social4biz.linktrackr.com/t/0 With over 1 billion Facebook users, businesses can no longer deny the importance of embracing Facebook Marketing, especially the importance of posting on Facebook to drive engagement. Unfortunately, many businesses who have taken that first step and created a Page are not knowledgeable on the types of postings which will create this engagement amongst their fans and potential customers. This presentation discusses how to create an awesome posting on Facebook which will have your fans coming back for more, time and time again.
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Posting on FacebookPosting on Facebook
8 Types of Fantastically Engaging Posts!
8 Types of Fantastically Engaging Posts!
Facebook Marketing 2013
This presentation is an Excerpt from Jo Barnes’ Detailed Ebook,“Facebook Marketing 2013”.
To get your FREE copy of this comprehensive, 93-Page Guide, please use the link below:
www.social4biz.linktrackr.com/t/0
1. Attention Grabbing Image Posts
Great images grab attention and encourage engagement.
1. Powerpoint - great for creating easy shapes and text-based images
2. Picmonkey.com - great for editing images
3. Piktochart.com - great for building infographics easily
2. Call-to-Action Posts
All posts should have an element of call to action on them e.g. like this post, share, comment, click the link etc.
3. Promotional Posts• These can be free
promotions, offers, discounts, launches or
anything that you want to promote.
• Make sure they’re attractive, creative and
enticing.
• You could first entice people to a free offer
and later, introduce them to a sales
promotion.
4. Inclusive Posts Remember to
share other people’s Facebook posts, blog posts etc. It’s not good enough though to simply share; you also need to explain why it’s a great post/article.
The goal here is to give great value to your followers, but they also want to hear your opinion!
5. Conversational Posts
• Conversational posts are written to encourage visitors to join in a conversation. It would typically be a question; why does your audience think X, what are your audiences favourite Y etc.
6. ‘How-to’ PostsThese are posts which are a step-by-step instruction on how to do something. It might be a video, article, status update or an image.
Don’t forget to include a call-to-action!
7. Habitual Posts What better way to get people
coming back time and time again to your Page than to create habitual content!E.g. bring in an expert weekly to answer questions, have a Tuesday Tip, every Wednesday at 6pm you discuss the latest tools in your industry or maybe have a photo of the day.
8. Crowdsourcing Posts
• These are posts which feature fans and customers
• To include your customers in your business is hugely powerful and will have fans coming back to your Page, sharing your content (particularly where they have been featured) and in doing so, telling all their friends about you!
About the Slideshare Author:
Hi there - My name is Noelle Leahy and i’m a Social Media Facilitator and Trainer who is passionate about the power of Facebook for marketing all types of business. Please connect with me below!
www.social4biz.com
www.facebook.com/social4biz
https://twitter.com/Social4Biz_com
http://www.linkedin.com/in/noelleleahy
Facebook Marketing 2013
This presentation is an Excerpt from Jo Barnes’ Detailed Ebook,“Facebook Marketing 2013”.
To get your FREE copy of this comprehensive, 93-Page Guide, please use the link below:
www.social4biz.linktrackr.com/t/0
