TADHack Lisbon Keynote from James Tagg, CTO and founder, Truphone

© 2015 Truphone Limited. All Rights Reserved. 15 April 2023 1

Truphone

© 2015 Truphone Limited. All Rights Reserved. 15 April 2023

IP meets GSM also No Coverage at home

If you Travel Internationally


One SIMOne BillOne Voicemail


Customers from the 8 Truphone countries can travel to 66 countries and have all calls, SMS and data, both local and international, in plan.

5

Flat Tariff, Work like you do at home, in 66 countries.

Truphone World – 66 countries in Bundle

Los Angeles

London

New York

Hong Kong

Amsterdam

Truphone Zone 8 countries

Truphone World 66 countries

Truphone coverage

Truphone global network hubs

Sydney


Truphone Multi-Number service with SmartCLI

6


Increase productivity while reducing costs

Value element Impact of joining Truphone* Comment

Voicex2 200%

100%

Datax2 200%

100%

Bill

-33%67%

100%

Minutes of Voice usage doubled

Data Usage increased by 100%

Average customer bill decreased by 33%

Before Truphone With Truphone

* Results based on analysis of 2500 customer SIM cards before and after joining Truphone


Truphone customers

So what have we had to do to get there

What does it feel like to be a GSM Network?

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We are an MVNO needed a piece of MNO

10

We have a small RAN in Bozeman, Montana, USA


14 cells the size of a small European country


Going International we wanted Local Grade everywhere in the world… Not to be Roaming.

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Los AngelesNew York

London Amsterdam

Hong Kong

Sydney

CALL ORIGINS & DESTINATIONS for a US Based Operator

London to Berlin

Amsterdam to Hong Kong

Sydney to Melbourne

Melbourne


Truphone Network – Software Cellular Network

• Six Points of Presence - global network architecture• Stay connected in more than 200 countries around the world• Fast connections, high quality audio, fast data speeds

Los AngelesNew York

London

Hong Kong

SydneyMelbourne

Amsterdam


Truphone has hundreds of interconnects established

And build a Widely Connected Mobile Network

This is no more than a regular Mobile Carrier BUT it is all aggregated into a single all IP Network and platform for 3G and 4G (2G for that matter).

A 1000 SMS fills for number ranges in our 8 Countries

Hundreds of Roaming Interconnects

A Hundreds or more of Bilateral Interconnects

Direct Interconnects across eight countries - the Truphone Zone - UK, US, Australia, Netherlands, Hong Kong, Germany, Spain, Poland.

Rad

io

Acc

ess

Cor

e ne

twor

kA

pplic

atio

ns

& s

ervi

ces

Bill

ing

Cus

tom

er

serv

ices

Sal

es &

M

arke

ting

Country A

Country B

Country C

Country D

Country E

Truphone integrated multi-country model

Traditional multi-country MNO replicates network and operations in all countries

Truphone’s integrated multi-country solution unifies network and operations

Country B

Country C

Country D

Country E

Country ACountry A

Country B

Country C

Country D

Country E


– International routing (In 220 countries)– Least Cost Routing (In 150 of those countries)– Rating – Billing– Mediation (For over 140 providers)– Credit Checking (8 Countries consumer/business)– Payment (Credit, Debit, BACS…– Collections– Taxation (In 7 countries plus 50 States )– Mobile number portability (In 8 countries)– Know Your Customer – Emergency calling– Lawful interception …etc

And there is lots of it… (which detracts from innovation)And it includes all the Annoying Business Stuff

© 2015 OSCF. All Rights Reserved. 15 April 2023

The Problem with TadHacking

(and maybe a solution)

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Problem: The Barrier to Innovation is High.

• Only very heavy MVNOs and MNOs have the deep network access.• Building an MVNO is tough. It requires a high degree of skill in a broad

range of disciplines. • Even if all your want to do is change the world you need to manage

large data centers with a wide range of complex custom hardware and software.

• Large teams of specialist are required to cope with the many complex components that form the price of entry.

• There is no way to get access to the core Telco components (numbering, interconnect, SIMs, SMS, MMS, location, portability, KYC, SS7 ) without huge capital investment and 4 years of Time and sometimes GSM-A membership.

• Developers with innovative value added services that need to run ‘in carrier’ can not get sufficient access to do so.

© 2015 OSCF. All Rights Reserved. 15 April 2023 18

Truphone also has a problem

• We need to fill our network– This is the imperative of any operator– Capital intensive but fill it you make a

Lot of money. $2T

• We have has a lot of success with using IP technology to innovate. We used it to record mobile calls and now have 6/10 of the top money center banks using our network.

• But we need more innovative uses – many more – to fill our network.

• So our solution is to offer Tadhackers a solution. (sorry for the Noun)

• A low barrier to entry, highly scalable interface to the Truphone network. Something like what Adwords did for Google.

t

$


Mission: Lowering the barrier to innovation from this -> to this.

This was once facebook, twitter, snapchat and is TODAY Orange, Google, Telephonica.


Open Source Communication Framework


Solution, Open Operator Specification

Solution, mobile Telecoms as a Service platform (mTaaS)

Provides :1. Virtualization of all telecoms components into a standardized

‘cloud’ configuration (one server type for all functions; HSS, CSCF, Webservers, Billing engines, messaging interfaces and so on).

2. Availability of these services on a variable cost model hosting centers. (No up front integration fees.) Run this with NO PROGRAMMING.

3. Developer APIs to abstract the complexity and allow non specialist developers to provide mobile telco service without high startup costs.


Architectural Component

IP-IMS

(SIP/Diameter)

Media

SS7

HSS

HLR

AuC

WEB

APIs

IP-Public

Tapp/Service

HSS

HLR

AuC

INSMSMMSUSSD MGW

Binding

FeatureIMScore

WebRTC Apps

SMSMMSUSSD

MGW


Think of it like CreateSpace

Standardized way to self Publish a Book Standardized way to bring up an MVNO.


Update on Status

• Working with cloud partners.

Amazon and IBM

• Scalable opensource platform.

Ubuntu and Juju

Bootstack GitHub

Aim: ‘spin up a Vodafone in 4 hours!’

• Demonstrated at TADHack, Istanbul & extension @MWC

• Announcing API spec today.

© 2015 OSCF. All Rights Reserved. 15 April 2023 25

OSCF API


Get and Ship

Signaling access

Rate and Run Fork and CopyOr loop out

Give me access to the Cool Stuff

Get SIMProvision SIMSend SIM to

Give me the call progress point so I can convergeTranslate numberslocate etc..

But If I fail (to do the signaling) do it for me

and bill me regardless

If I ask split the media / data and let me transform it.

Let me build new things with primitives.IMS, WebRTC, Matrix, Apps, cognitive maps

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SIM Multi-IMSI fast switching, (66 countries in local Bundle, 160 in World Bundle) LTE available and Growing.

Access to the Truphone Network

An API and Primitives

An open source Network Framework

The open source Network Framework as a PaaS

G

What are the Components


Since I am on a roll and I just came from the consciousness conference let me link in the strands from my last two TADHack Keynotes.

Human cognitive engine – Human cognition primitives• Face to name, name to face.• Micro Location, ‘who is sitting where?, where is my?, Don’t forget…• Tag as you go, who I met, what I learnt• Social Graph aggregation, ‘Is this the Droid/person your looking for?’• Identity mapping [Matrix], ‘How do I reach’, ‘Who is who?’• Intentionality mapping, ‘How would I best achieve the following/ solve the following

problem?’• Help me get from A to B. Not as a tool, map etc but as a friend.

All this is going to transition from tool to AI assistant over the next 5 years.

And the phones we carry and the networks they run on are going to move from Tools to friend/trusted advisor, with all the moral dilemmas that wil

l bring.

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Research Primitives (APIs)

Research Program (The Future)

Thank you &Two plugsBook Plug Questions?Your all invited to Farm Hackthis Summer

James TaggChief Technology Officer, Truphone