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Proprietary and Confidential Exploration is the New Search / Lora Aroyo / Vrije Universiteit Amsterdam / IBM Netherlands (CAS) / Tagasauris Inc / http://lora-aroyo.org / @laroyo

SXSW2017 @NewDutchMedia Talk: Exploration is the New Search

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Page 1: SXSW2017 @NewDutchMedia Talk: Exploration is the New Search

Proprietary and Confidential

Exploration is the New Search/ Lora Aroyo/ Vrije Universiteit Amsterdam/ IBM Netherlands (CAS)/ Tagasauris Inc/ http://lora-aroyo.org/ @laroyo

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massive amount of online digital video content

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online video content is 64% of Internet traffic

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300h of video uploaded each min on YouTube

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in 2020 it would take a person more than 5 million years to watch the videos shared online in a month

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there are videos out there relevant to you …

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but …

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most online videos NOT DESCRIBEDCAN’T BE FOUNDWON’T BE SEEN

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what can we do to describe videos better?

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machine computation can do a lot

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recognise objects & conceptsProprietary and Confidential

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unlock rich semanticsProprietary and Confidential 12

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[setting] WESTERN[character] DOLORES

[story arc] FLASHBACK 7

[object] TRAIN

[action] SHOOTOUT[mood] SURREAL

[audience] SHOCKED

[extras] 22

[role] BYSTANDER

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discover creative contexts

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link across online videosProprietary and Confidential

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put all that descriptive information together to know what’s in a video

on a second-by-second basis

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so, we can …

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add also behavioral information to know how people watch & talk about videos

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and, we can …

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Viewership

Channels profiles

Social Media Buzz

Audience Demographics

Audience Contexts

Platform profiles

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all this will make video search better

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but we need more …

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SEARCH vs. EXPLORATION/ helps only when you know what to search for/ assumes you understand a topic/ accuracy driven/ click-through driven

/ helps when you don’t know what to search for // helps you understand & deepen in a topic // serendipity driven // focused on engagement /

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what can we do to support video exploration?

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human computation can do a lot

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CrowdTruth.org

bring more semantics of the real world

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diversityofopinions,sen)ments,contextscollectedinadecentralizedwayaggregatedviewsovercollec1ons

introduces perspectives

http://crowdtruth.org

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consolidateexperts&endusersperspec)vesforcon1nuousimprovingvideodescrip1ons

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humans & machines can go a long way

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HUMAN-IN-THE-LOOP AI FOR VIDEO EXPLORATION/Machines help to break-down video into granular moments, i.e. shots & scenes /Machines generate multitude of paths within and across videos / Humans perform simple actions, e.g. watching, following and rating a path/Machines generalise from these actions using explicit semantics/Machines learn to evolve & improve exploration path

/ Orchestrate a continuous human and machine symbiosis/ The ultimate aim is to reach a tipping point for video exploration,

e.g. web search, speech recognition

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to transform the online video experience

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Multimedia Explorations for Smart Culture

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Interac1veExplora)on&DiscoveryinContextlinkingobjectstoeventsanden&&esbuildingautoma1cstorylines(narra1ves)ontopicsorobjects

Accesstointegratedonlinemul)mediacollec1onsusingLinkedOpenDatatointegratemetadataofvariousheritagecollec1ons

DIVE+

Aggregatedviewsoverthecollec1oncollec1ngperspec&vesfromcrowds&niches

http://diveproject.beeldengeluid.nl/

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30Erp,M.van;Oomen,J.;Segers,R.;Akker,C.vande;Aroyo,L.;Jacobs,G.;Legêne,S;Meij,L.vander;Ossenbruggen,J.R.van;Schreiber,G.AutomaDcHeritageMetadataEnrichmentwithHistoricEventsMuseumsandtheWeb2011hKp://www.museumsandtheweb.com/mw2011/papers/automaDc_heritage_metadata_enrichment_with_hi

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types

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filters

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explore entities

related entities

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entity exploration

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object exploration

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people filter

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event filter

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narrative

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Video Explorations withMicro-moments

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MOMENTS REDEFINE CURRENT VIDEO SEARCH

MOBILE/SOCIAL OPTIMIZED

RELEVANT SEARCH RESULTS

PREVIEW SPECIFIC MOMENTS OR WATCH FULL VIDEOS

DISCOVER ACTIONABLE MOMENTS WITHIN VIDEO

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MOMENTS: PERSONAL VIDEO CHANNEL

SEARCH FOR ANYTHING, WITH ANYTHING

HYPERMEDIA PLAYER W/ LINKED MOMENTS & FULL VIDEOS

AI ACTIVELY LEARNS USER PREFERENCES

DISCOVERS MORE & MORE CONTENT

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AI, DEEP LEARNING & NETWORK EFFECTS

Ensemble algorithmic processing

Video, audio & text

Extract & understand entities

Does what computers are good at

AI & DEEP LEARNING:

//

//

// Human assisted computing

Collective intelligence (incl. fans)

Waze effect

Does what humans are good at

NETWORK EFFECTS:

//

//

//

OBSERVE & LEARN

VERIFY & EXTEND

*U.S. Patent Application #13/863,751

Web-scale layer of structured, linked data.

////

DOMAIN-SPECIFIC DATA

MOMENTS

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HUMAN-IN-THE-LOOP AI FOR VIDEO EXPLORATION/Machines help to break-down video into granular moments, i.e. shots & scenes /Machines generate multitude of paths within and across videos / Humans perform simple actions, e.g. watching, following and rating a path/Machines generalise from these actions using explicit semantics/Machines learn to evolve & improve exploration path

/ Orchestrate a continuous human and machine symbiosis/ The ultimate aim is to reach a tipping point for video exploration,

e.g. web search, speech recognition

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to explore strange new worlds …. to boldly WATCH what no-one has WATCHED before

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Proprietary and Confidential

Exploration is the New Search/ Lora Aroyo/ Vrije Universiteit Amsterdam/ IBM Netherlands/ Tagasauris Inc/ http://lora-aroyo.org/ @laroyo