53
Social Media & its place in Business Is it a Fad? Your worst fears Twitter, Facebook, Blogs, Email & YouTube Your Social Media Strategy Q&A Adam Franklin, Marketing Manager Wednesday, 2 May 2012

Suncorp - Social Media and Its Place in Business

Embed Size (px)

Citation preview

Page 1: Suncorp - Social Media and Its Place in Business

Social Media &

its place in Business• Is it a Fad? •Your worst fears •Twitter, Facebook, Blogs, Email & YouTube•Your Social Media Strategy•Q&A

Adam Franklin, Marketing Manager

Wednesday, 2 May 2012

Page 2: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 3: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 4: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 5: Suncorp - Social Media and Its Place in Business

#NAFDA -- Tweet Tweet!

@Franklin_Adam @Bluewire_Media

Wednesday, 2 May 2012

Page 6: Suncorp - Social Media and Its Place in Business

Show of hands

show of hands?

Wednesday, 2 May 2012

Page 7: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 8: Suncorp - Social Media and Its Place in Business

Weiner-gateWednesday, 2 May 2012

Page 9: Suncorp - Social Media and Its Place in Business

ToolsWednesday, 2 May 2012

Page 10: Suncorp - Social Media and Its Place in Business

No time?

Wednesday, 2 May 2012

Page 11: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 12: Suncorp - Social Media and Its Place in Business

MonitorWednesday, 2 May 2012

Page 13: Suncorp - Social Media and Its Place in Business

Relax…

Wednesday, 2 May 2012

Page 14: Suncorp - Social Media and Its Place in Business

It’s just like real life!

Wednesday, 2 May 2012

Page 15: Suncorp - Social Media and Its Place in Business

TwitterWednesday, 2 May 2012

Page 16: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 17: Suncorp - Social Media and Its Place in Business

500 followersWednesday, 2 May 2012

Page 18: Suncorp - Social Media and Its Place in Business

Speaker RetweetsWednesday, 2 May 2012

Page 19: Suncorp - Social Media and Its Place in Business

Delegate tweetsWednesday, 2 May 2012

Page 20: Suncorp - Social Media and Its Place in Business

WinWednesday, 2 May 2012

Page 21: Suncorp - Social Media and Its Place in Business

Results: 40x Wednesday, 2 May 2012

Page 22: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 23: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 24: Suncorp - Social Media and Its Place in Business

1.Facebook comments

Wednesday, 2 May 2012

Page 25: Suncorp - Social Media and Its Place in Business

1.Facebook comments Wednesday, 2 May 2012

Page 26: Suncorp - Social Media and Its Place in Business

2. Share buttons Wednesday, 2 May 2012

Page 27: Suncorp - Social Media and Its Place in Business

3. Share on your emailsWednesday, 2 May 2012

Page 28: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 29: Suncorp - Social Media and Its Place in Business

www.ducttapemarketing.com/blogWednesday, 2 May 2012

Page 30: Suncorp - Social Media and Its Place in Business

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Wednesday, 2 May 2012

Page 31: Suncorp - Social Media and Its Place in Business

INVEST

Wednesday, 2 May 2012

Page 32: Suncorp - Social Media and Its Place in Business

Email MarketingWednesday, 2 May 2012

Page 33: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 34: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 35: Suncorp - Social Media and Its Place in Business

Results?

Cost? $50Views: 7,833,123Total Video Views: 179,352,371

700%

Will It Blend?

Wednesday, 2 May 2012

Page 36: Suncorp - Social Media and Its Place in Business

The Singing CPAWednesday, 2 May 2012

Page 37: Suncorp - Social Media and Its Place in Business

1. Set up company pages

Social Strategy - BeginnerWednesday, 2 May 2012

Page 38: Suncorp - Social Media and Its Place in Business

1. Set up company pages 2. Secure your URL

Social Strategy - BeginnerWednesday, 2 May 2012

Page 39: Suncorp - Social Media and Its Place in Business

1. Set up company pages 2. Secure your URL 3. Good content & enable sharing

Social Strategy - BeginnerWednesday, 2 May 2012

Page 40: Suncorp - Social Media and Its Place in Business

1. Set up company pages 2. Secure your URL 3. Good content & enable sharing4. Watch & listen

Social Strategy - BeginnerWednesday, 2 May 2012

Page 41: Suncorp - Social Media and Its Place in Business

1. Set up company pages 2. Secure your URL 3. Good content & enable sharing4. Watch & listen 5. Join in

Social Strategy - BeginnerWednesday, 2 May 2012

Page 42: Suncorp - Social Media and Its Place in Business

Social Strategy - Intermediate

Wednesday, 2 May 2012

Page 43: Suncorp - Social Media and Its Place in Business

What would you do?Wednesday, 2 May 2012

Page 44: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 45: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 46: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 47: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 48: Suncorp - Social Media and Its Place in Business

Sales

Up 55%

Up 107% (@replies)

Wednesday, 2 May 2012

Page 49: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 50: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 51: Suncorp - Social Media and Its Place in Business

Wednesday, 2 May 2012

Page 52: Suncorp - Social Media and Its Place in Business

www.bluewiremedia.com.au/wacsWednesday, 2 May 2012

Page 53: Suncorp - Social Media and Its Place in Business

Connect

If you’d like a hand with your social mediaor a speaker at an event, please get in

touch.

!

[email protected]

@Franklin_Adam

1300 258 394

Wednesday, 2 May 2012