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Recently went to Startup Weekend in Calgary - here is our group's pitch for Mido, a highly targeted deal aggregator, that came in first place.
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Get the deals you need, and nothing more!
The Pain
• OVERLOAD: deal sites, coupons and offers– Irrelevant– Too many
The Solution
• Mido Deals– Giving users deals they need
• Core Benefits– Relevant deals– Time savings– More effective
3 Step Process
One step email sign up
List interests, preferences
Receive relevant deals
The Demo
Target Market
• Urban females/males 18-34, degrees, single
1. Frustrated, active purchasers, deal hunters
2. Savvy, prudent spenders
3. Laggards, new to “deal” sites
Initial Marketing• Two Contests – Viral
1. Facebook Like Page + Twitter RT with #MidoFTW 2. Tweet most ironic deal #WTFDeal– Prize: Users choice, $1000.00 value
Monetization• Affiliate model with deal sites• Average commission approximately 10%
• Example
# Emails(50,000)
Revenue($30.00)
Conversion Rate(1.5%)
Commission(10%)
Profit($2,250.00)
The Team
• Design – Luis
• Dev – Peter Njongwe
• Finance – Kavi Tanna
• Marketing – Nick Coe
Milestones
• Horizon – Scalability & Sustainability– Expand to goods & offline retailers– Mobile App, Swipe Card– New advertising channels
2 week 1,500 email sign up
1 month338 purchased deals
6 months50K email sign ups