UnderstandingSocial Media(an overview)

Ask Yourself...

What are your goals?Who is your audience?What is your capacity?What is your commitment?

What is Web 2.0?

Enhances creativityPromotes information sharingFacilitates collaborationCreates linkages

What are Web 2.0 tools?Blogs

MicroblogsSocial Networks

Bookmarking SitesContent Rating Sites

Audio PodcastingVideocastingRSS Feeds

Widgets

SocialMedia

Overload

The Old Way of the Web

Broadcasting Listening

The New Way of Web 2.0

CommunicatingConnecting

CollaboratingFacilitating

andListening

Broadcasting

Blogging

Free: Blogger, Wordpress.com

Fee: TypepadServer: Movable Type, Wordpress

Microblogging

Text: Twitter, Pownce Jaiku, Plurk

Multimedia: Tumblr, Scrapblog Audio: Jott, Utterz Video: Seesmic, 12seconds.TV

Types of Social Networks

Professional: LinkedIn, BizNik, Xing

General: MySpace, Facebook Niche: Dogster, Virb Multimedia: Flickr, YouTube

Bookmarking Sites

Mag.noliadel.icio.usNetClipsStumbleUpon

Content Rating Sites

DiggRedditNewsVineKirtsy

Audio Podcasting

JottUtterzCalliflowerLibSyn

Videocasting

Blip TVViddlerUStream.tvQik

RSS Feeds / Readers

Feedburner.comGoogle ReaderBloglinesRSS Reader

Widgets

Widgetbox Twitter badge MyBlogLog roll call Utterz audio ShareThis Lijit

Linking & Posting

Twitterfeed – blog to Twitter

Tumblr – lifestreamFacebook – Twitter updatesHelloTxt & Ping.fm - blasts

Aliza Shermanmediaegg.com

twitter.com/alizasherman