Social Publishing: Connecting Community and Content with the New Enterprise Web

#acquia

Social Publishing Connecting Community and Content with the New Enterprise Web

Bryan House Vice President, Marketing Acquia @bryanhouse

September 13th, 2011

Social worlds colliding within the enterprise

Top Ten Strategic Technologies for 2011

 Social collaboration

 Social publishing

Source: Gartner Symposium/ITxpo, Top 10 Strategic Technology Trends for 2011, October 20, 2010

Social Agility Driving Business Value

 Social collaboration

Connecting diverse business ecosystems across enterprise boundaries

 Social publishing

Consumerization of IT is channeling the power of collective behavior

(micro)blogging

UGC

analytics

groups

profiles / friends

social tagging

Social

rich media

templates

workflow

taxonomy

content

share

Publishing

Community Powered. Innovation.

Drupal

(micro)blogging

UGC

analytics

groups

profiles / friends

social tagging

Community

rich media

templates

workflow

taxonomy

content

share

Content +


7.0 230+ 700+

7,000+ 700,000+

1,000,000+

major releases

countries around the globe

core developers

extensions and modules

registered community members

active websites today

[ ]

[ ]

[ ]

[ ]

[ ]

[ ]

Enterprise Drupal Stack

Apache / MySQL

Drupal Core

IIS / SQL Server

Com

mun

ity

Site

s

Cor

pora

te

Site

s

Mic

rosi

tes

Soc

ial C

RM

Intra

nets

Mob

ile S

ites

Community Modules

Presentation Layer

Content Types

Integrations

Templates

Navigation Elements

Deployment Stack

Platform

Configuration

Applications

Corp Site

Departmental Sites

Marketing Microsites Community sites

Collaboration Intranet

External Websites

Internal Websites

Product sites

Other sites

Enterprise Web Infrastructure

Corp Site

Departmental Sites

Marketing Microsites Community sites

Collaboration Intranet

External Websites

Internal Websites

Product sites

Other sites

Community Sites, Simplified

Enterprise Collaboration The Intranet and Beyond

 Collaborative Intranet

 Customer support communities

 Consumer Communities

 Ideation communities

 Fan / audience communities

Verizon Intranet

Communications blocks

Tools

Feedback/ratings

HR To Do’s

Learning

Multimedia

eMail access

Rotating banners

Personalized!

User counts after 3 months

17,211

79,865

101,281

0

20,000

40,000

60,000

80,000

100,000

120,000

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

5/23 Opt-in 6/27 Phase-I 8/15 Phase-2

Usage trend (over 1 month after release)

page views users

Users over 3mos.

Employee engagement

74 236

407

1482

3216

0

500

1000

1500

2000

2500

3000

3500

Mar-14 Apr-14 May-14 Jun-14 Jul-14

Number of comments

Customer Support Communities

Customer Support Communities

Customers Supporting Customers

Developer Communities

Consumer Communities

USA FCC - Before

FCC - After

Ideation Communities

Important IT Trends

 Consumerisation of IT

 Democratisation of Development

 Community Powered Innovation

The consumer web is evolving the approach

to enterprise apps

Consumerisation of IT

engaging experiences loosely coupled rapid iteration

There’s more capability in the hands of

business users and web “assemblers”

Democratisation of Development 'me' aliases, Accents, ACL, Actions, Active Select, Admin block, AdSense, Adsense Injector, Advanced Poll, Ajax Form Builder, Alternate Login, Amazon associate tools, AMFPHP,

Archive, Article, audio, Authorship Module, Automated Logout, Automatic Nodetitles, Autosave, autotimezone, Availability, Avatar gallery, Bbcode, BBCode Formatting Bar, Bibliography Module, Bio, Block Bar, Block Cache, Blog Information, Blogger, Book Expand, BookGUI, Bookmark Us, booktree, Bot, Buddylist, CacheExclude, Calendar,

captcha, CAS, Case Tracker, Category, CCK Field Permissions, CCK Fieldgroup Table, Checkall, Christmas Snow, CiviCRM Active User, CiviCRM Count Block, CiviNode, Clean Feeds, Click Thru Tracking, Codefilter, Coder, Comment closer, Comment Info, Comment mover, Comment RSS, Comment Upload, Computed Field, Contact Link,

Content Construction Kit (CCK), Content Recommendation Engine, Content Templates (Contemplate), cosign, Countdown, Custom Breadcrumbs, Custom

Links, Custom Pagers, CustomError, Czech & Slovak Social Networks, Date, DB Maintenance, Decisions, dependantDropdown, Devel, DHTML Menu, Diff, Donations, Double Click, Dript - A Scripting Language for Drupal, Drupal vB, E-Commerce, E-Mail field, EasyFilter, erp, Event, Event Repeat, Exif, Eye-drop Editor, Facebook, Fasttoggle,

Favorite Nodes, FCKeditor, Feedback, Filebrowser, Fileshare, Fileview, Firebug, Fivestar, FlashVideo, Flickr, flickrhood, Focus, Footnotes, Form Inspect, Form Markup,

Form single, Form Tweaker, Formfilter, Forum Access, fQuery, freelinking, Front Page, FUDforum integration, Gallery, GeoRSS module, Global Redirect, Google Analytics, Google Search, Greybox Redux, Help Tip, Hidden Content, Highlight, Historic Monument Display, Hovertips and Clicktips, HTML corrector, Htmlarea, HTTP authentication, IE Destroyer, Image, Image Enhanced Scaling, Image filter, Image Pager, imagecache, imagefield, Imap Auth, IMCE, IMCE_Gallery, Inline, Insert View,

Internationalization, Invite, IP to Country, Janode, Javascript Countdown Timer, Javascript Tools, Jeopardy, jRating, KML module, Last Node, LDAP integration, Leech, Legal, Link, Links Package, Liquid Wiki Engine Project, Live Discussion, LiveJournal CrossPoster, Localizer, Login Destination, Login Menu, LoginToboggan, Logo Tool, Mailing List Manager, Mailman Manager, Mapbuilder, Markdown with SmartyPants, Masquerade, Mathematics Filter, Matrix Field, Media Field, Media Mover, Memcache API and Integration, Menu per Role, Menu scout, Menu Subtree Permissions, Menu Trim, Meta tags, Microformats, microsummary, Mime Mail, modr8, Module Installer, Monthly Archive, Moxie, Multiple Domains, MySite, News, Newsletter Checkbox, Node clone, Node Family, Node Go To, Node Images, Node list, Node Profile, Node Queue, Node Queue Builder, Node Relativity, Node stack, Node style, Nodeauthor information, nodeformtemplate, Nodetype, Nofollow List, Notify, OAI-PMH Module, OG Author, OG Galleries, OG

Roles, OG Vocab, OpenSearch Client, Organic groups, Organic Groups Mandatory Group, Override Node Publishing Options, Page Array, Page title, Paging, Panels,

Path Filter, Path Image, Pathauto, Paypal Framework, Pdfview, PEAR Wiki Filter, Persistent Login, Photoblog, phpfreechat, PhpGedView, Pirate, PJIRC, Poormanscron, Postcard, prepopulate, PressFlow Preempt, PressFlow Preempt Panels, Printable, Private, Privatemsg, Project, Project issue tracking, Quickfile, quicktags, Quote, Re: Comment subjects, Read More Tweak, Recent Changes, Refresh, Release Monitor, Remember me, Reports, Rep[lacement]Tags, Review, Role Signup, RoleAssign, roundcube webmail integration, RSJ Promise, Safari Search, Scheduler, Search Keywords, Secure Pages, Secure Site, Send, Service links, Services, sIFR, Signwriter, Similar Entries, SimpleMenu, Simplenews, Simpletest, Single Sign-On, Site map, Site Pass, Site tours with Amberjack, SiteMenu, Slideshow, Slideshow 2, Slideshow Creator, SMFforum Integration module, Smileys, SMS Gateway, SMTP Authentication Support, Snap Preview Anywhere, Spam, SpamSpan filter, SQL Search (Trip Search), Station, Stock, Stock chart, stockapi, Submit

Again, Subscriptions, SWFObject API, Switchtheme, System Info, Tagadelic, TAPIr, Tasklist Advanced, Taxonomy Access Control, Taxonomy Access Control Lite, Taxonomy Breadcrumb, Taxonomy context, Taxonomy Defaults, Taxonomy image, Taxonomy Limit, Taxonomy Lineage, Taxonomy List, Taxonomy Redirect, Taxonomy Super Select, Taxonomy Theme, Taxonomy Ticker, Textimage, TextLinkAds.com Integration, Texy!, Thematous, Thickbox, TinyMCE WYSIWYG Editor, Token, Twitter, uBrowser, Upload previews, URL list, URLify, User Badges, User force term, User Points, User Protect, User registration notification, User status change notifications, userlink, Usernode, Video,

Vietnamese Typing, Viewfield, Views, Views Alpha Pager, Views Bonus Pack, Views Bookmarks, Views Calc, Views Date Range Filter, Views Fast Search, Views Filter Block, Vote

up/down Package, Voting API, Voting for Sourceforge.net tracker items, VotingAPI Field, Weather, Web File Manager, webalizer, WebCalendar integration, webform, Weekly node listing, Weight, widgEditor, Wishlist Module, Workflow, Workflow Fields, XBView (Bookmarks Viewer), XML Sitemap

Open architectures increase enterprise agility

Democratization of Development

Open Source Accelerates Innovation

more capabilities higher quality

faster time to market


who’s using Drupal

How do you leverage Drupal for enterprise

collaboration?

Acquia Commons Open Alternative to Social Business Software

Ready-to-use, packaged Drupal solution for community websites

Putting Open Innovation to Work for You

 Proven community best practices

 Open, extensible architecture

 Flexible platform spans multiple use cases

Communities Evolve

Tools need to adapt with you

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✓ Innovation ✓ Flexibility ✓ Engagement ✓ Value