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Presentation that I gave to a group of United Way grantees at their quarterly meeting. The presentation was designed to serve as an introduction into social media and how to be successful using Facebook and Twitter.
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Social Networking 101
Independence Quarterly MeetingJuly 29, 2011
Popular social networks
• Facebook• Twitter• LinkedIn• MySpace• Ning• Foursquare
Via Pew Internet study, June 2011
Who uses social media?
Before you start
Ask yourself (and your organization):– What are our goals with social media?
• Engage new/existing donors • Expert positioning • Raise money • Brand awareness• Connect with clients
– Where is our audience? – Can we devote the necessary resources to
be successful?
Nonprofits and social
• Facebook reigns for nonprofits
• Twitter is second most popular
• LinkedIn and MySpace have limited use by nonprofits
Common mistakes
• Not formatting your logo• Posting too frequently • Not posting frequently enough • “Marketing” to your fans/followers
Via onlineschools.org, Feb 2011
The basics
• Pages vs. Groups • @ mention
• Page settings
Brand your page• Claim your vanity URL– facebook.com/username
• Upload a square logo
Complete your profile
Utilize Facebook apps
Vary your content
Engage with fans
Facebook Insights
• facebook.com/insights
Facebook Insights
Via InformationIsBeautiful.net, Aug 2009
The basics• Tweets – in 140 characters
• @ Replies
• Direct Messages• RTs
• Hashtags
Brand your profile
• Choose your username– @UnitedWayTC, @MakeAWishMN
• Upload a square logo
Complete your profile
Finding people to follow
Twitter best practices
• Shoot for one Tweet, one @reply and one RT per day
• Be a human being• Follow people back
However… it’s okay to unfollow people
Measuring Twitter
Measuring Twitter
URL shorteners
• Shorten number of characters in a link • Track the number of clicks– Over time – Referring sites
• Create QR codes
Questions?
