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GSP East 2008
Citation preview
Social Networking 101
April 2008
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What is Social Media?
Social Media is the integration of technology and social networking, through the construction of words, pictures, videos, and audio.
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Examples of Social Media
Multimedia– Photo-sharing: Flickr– Video-sharing: YouTube– Audio-sharing: imeem
Entertainment– Virtual Worlds: Second Life– Online Gaming: World of Warcraft
News/Opinion– Social news: Digg, Reddit– Reviews: Yelp, epinions
Communication– Microblogs: Twitter, Pownce– Events: Evite– Social Networking Services: Facebook,
LinkedIn, MySpace
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What Are Social Network Services?
A Social Network is a social structure made of nodes that are tied by interdependency.
A Social Network Service is an online community of people who share interests and activities.
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Who Are The Major Players?
Social Networking Websites:– MySpace– Facebook– Hi5– Orkut– Bebo– Friendster– LinkedIn
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Le Distribution Géographique
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How Much Has The Market Been Tapped?
Explosive growth…
…But still a long way to go
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What Are Social Networks Used For?
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What Are The Differences Between Services?
Facebook – Communication/Collaboration– Highly structured and highly functional– Primarily college-age, well educated high-income demographic– History as “elite” network for universities
MySpace – Self-expression– Less structured = more customizable– Younger, more diverse demographic– History as haven for music artists
LinkedIn – Networking– Business connections, references, career-oriented site
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How Is Facebook Used?
Profiles Pages Groups Events
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How Are Profiles Used?
Profiles– 1. Create a profile– 2. Communicate with Friends– 3. Share media– 4. Install Applications– 5. Browse!– 6. Other
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How Are Pages Used?
Pages– Like profiles,
but not for people– Same functionality as a profile– Fans instead of friends
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What Are Some Page Examples?
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How Are Groups Used?
Groups– 1. Gather communities of
shared interests.– 2. Communicate with <1,000
people– 3. Provide topic forums and
posted content– 4. Display affiliations on
personal profile
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What Are Some Group Examples?
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How Are Events Used?
Events– 1. Gather communities
around activities– 2. Communicate event details
easily– 3. Provide feedback and
event collaboration– 4. Display personal
engagements on profile
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What Are Some Event Examples?
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What About Applications?
Applications add functionality to profiles and pages– Self-expression– Messaging– Coordination– Multimedia– Exploration– Etc.
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Is This Entire Slideshow Written in Questions?
Yes.
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What Are Some Communication Features?
The News Feed & Mini-Feed
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What Are Some Communication Features?
The Wall
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What Are Some Communication Features?
Messages
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What Are Some Communication Features?
Chat
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What Are Some Communication Features?
Poking!
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What Are Some Media-Sharing Features?
Photos
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What Are Some Media-Sharing Features?
Video
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What About MySpace?
Similar to Facebook
Younger demographic
Less structured
More media-oriented
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What About MySpace?
Good for musicians, performers, artists, etc
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What About LinkedIn?
Career-Oriented
Older demographic
Different functionality– Make business
connections– Get recommended by
associates– Post your resume
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Questions?
Shoot.