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Presentation by Richard Delevan at Social Media Week London 2011 on 9 Feb - covering a short introduction to the Facebook Places and Betapond's work developing applications using Facebook Places for VisitBritain. Included are some key results from the activity to date that will be relevant for destination marketers and those working in travel, leisure and tourism promotion.
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VisitBritain & Facebook Places
The Global Guest Book for
Great BritainVisitBritain & Facebook Places
The Global Guest Book for
Great Britain
@betapond
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Betapond
• Social app developers in Waterford, Dublin and London
• We work with brands and agencies
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Location is powerful social media content
Why Facebook Places?
Why Facebook Places?
Because size matters
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How Facebook Places Works
Log in Check in Tell your Friends
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Cheryl Cole Gives Places the X Factor
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Social Media Point of View
•Understood that creating the conditions for great, self-sustaining content from the community is the key to social media success for a brand…
•Commitment is better than campaign
•And that value exchange is a key part of that formula.
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Effect for Love UK ?
Effect for Love UK ?
Effect for Love UK ?
Top 50 UK Places
Team Work
Results
•Fan growth: 37,000 in September to >91,000 today
•Daily content now 10m+ views
•Checkins at venues promoted in Top 50 Places have grown 400%.
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Thanks
@betapond
