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Presentation by Ray Algar, Strategic Marketer at Oxygen Consulting, UK. The presentation discusses the use of web-based social media that enables health and fitness clubs to better connect with members. This presentation uses Ning as a case study
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Using the web to connect with
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connect with membersRay Algar MBA
Managing Director
Oxygen Consulting
United Kingdom
March 2009
2Before the web
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Companies controlled the communications channel
Companies used to just shout and interrupt consumers
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News flowed one way
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Consumers found it difficult to be heard
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The web changed the rules
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Printing press for everyone
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Business is now open
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Consumers now sharing wisdom
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What is social media?
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Tools that allow us to be publishers
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Many of you already use social media
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Social media matters
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Consumers listen and trust what people say online
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Create a new way to communicatewith members
www.ning.com18
A web-based communicationtool 19
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Use Ning to…
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Promote your club’s cause
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Take your brand international
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Start a conversationwith members
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Stay in touch with past members
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Spread a great reputation
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Connect members who love group exercise
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Help staff to communicate
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Get your city ‘moving’
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Support members on a journey
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Support them while they recover from injury
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Ning takes 30 minutes to set up
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Golden rules
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Define what the club is seeking to achieve?
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Ensure it is a two-way conversation
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Adopt an informaland friendly tone
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Treat as a marathon,not a sprint
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Do not use as a sales channel
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Do not censorcritical comments
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Ning is FREE
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Questions
Further information:
Ray Algar, Oxygen Consulting
Tel: +44 1273 885 998
E mail: [email protected]
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E mail: [email protected]
Web: oxygen-consulting.co.uk
Blog: oxygen-blog.blogspot.com
