1. social media forbusiness wendy forbes. owner. wendy92, llc.Thursday, November 17, 2011

2. state of social* females 18-34 most activemen more likely to visit LinkedIn users spend 53.5 billion minutes on Facebookage 55+ on SoMe via mobile doubled Tumblr tripled its audience this year *Nielsen 09/11Thursday, November 17, 2011 3. Over 80% ofAmericans are on a social network *Nielsen 09/11 theres a conversation going on about your companyor organization whether you like it or not.Thursday, November 17, 2011 4. Thursday, November 17, 2011 5. Businessesthat post at least 1X daily will reach22% of their fans in a given week. *Comscore 2011time to engage. but how?Thursday, November 17, 2011 6. rst things rstThursday, November 17, 2011 7. the 3 pillarsyour storyyour customer your competitionThursday, November 17, 2011 8. strategic planwhat do you want to accomplish?whom do you want talk to?which social media platforms, software etc., should you use? how will you measure success?Thursday, November 17, 2011 9. the audiencecreators critics collectorsjoiners spectators*Forrester, social technographics 2009Thursday, November 17, 2011 10. segment messaging awarenessconsideration purchase loyaltyThursday, November 17, 2011 11. pre-launch checklistselect your teamdene rolesadopt policieschoose accountsschedule + budgetThursday, November 17, 2011 12. outreach attract your audience with original news and contentThursday, November 17, 2011 13. outreach drives trafcThursday, November 17, 2011 14. bookmark it increases amplicationThursday, November 17, 2011 15. communityenable the crowd with conversationThursday, November 17, 2011 16. community drives considerationThursday, November 17, 2011 17. opportunityguide the intriguedThursday, November 17, 2011 18. support drives loyaltyThursday, November 17, 2011 19. best practicesbe transparent - clearly identify yourself and company be ethicalbe relevantpersonalize and be personable thank peopleThursday, November 17, 2011 20. shift conversation Make the negativemore positive Make the positive more inuentialGive the neutralsomething to believeThursday, November 17, 2011 21. No Silver Bullet Cant make bad product goodCant stop a bad story Cant squelch dissent Cant make money overnightThursday, November 17, 2011 22. Sunny-side UpCan show you careCan build trust Can correct misperceptions Can address grievances Can reward advocatesCan provide informationThursday, November 17, 2011 23. pragmatic adviceDaily in AM & PM: Check Twitter using a tool like Hootsuite or Tweetdeck Check LinkedIn and respond to messages or comment Check Facebook for questions/commentsThursday, November 17, 2011 24. pragmatic adviceWeekly: Build Twitter lists to target audience Save searches on company name, service or product Scan LinkedIn for questions you can answerSend LinkedIn invites to your contactsAsk for LinkedIn recommendationAdd new content to FacebookThursday, November 17, 2011 25. pragmatic advice Monday: Schedule Tweets using Hootsuite or TweetdeckM/W/F: Join Twitter convos on trending topics, addstatus updates to FacebookTuesday & Thursday: Respond to blog comments Fridays: Check your trafc on website usingGoogle AnalyticsThursday, November 17, 2011 26. questions?Thursday, November 17, 2011 27. thank you. have fun.Thursday, November 17, 2011 28. connect with www.wendy92.comtext wendy92 to 72727call 505.750.4892Thursday, November 17, 2011