View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
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B2B Social Media This is serious.
Who we are Hall Internet Marketing Portland, Maine In business
over 13 years @hall_web Amanda OBrien VP of Marketing
@amanda_pants
Got Questions? Use GoToWebinar Ask a Question Twitter with
@hall_web Email [email protected]
Your customers are on social media Photo credit:
http://www.flickr.com/photos/sunfox/5085450754/
B2B Sales processSlower and more complexThe risks and the costs
aresignificantly higher
B2B Social Media is good forBoth ends of the sales
funnelRelationship managementBuilding trustBeing relevant and
currentEstablishing yourself as a leader in your
industryTestimonials
There is a path in the decision making process, you want your
company and content smack dab in the middle of that path Photo
credit: http://www.flickr.com/photos/mateeee/4777725250/
Creating content Pre-recorded webinar Coming up with good blog
topicshttp://www.hallme.com/webinars/coming-up-with-
good-blog-topics-212.php
P2P ContentKnow what you are saying and to whomType of
organizationRole in the organizationDemographics Decision makers
Decision influencers Jason Falls No Bull Social Media
Socialmediaexplorer.com
BlogsHome baseEasy to updateThought leaderSEO Photo credit:
http://www.flickr.com/photos/paulottaviano/6838731049/
LinkedInPersonal Profile 6 Steps to a More Marketable LinkedIn
ProfileCompany ProfileJoin GroupsAnswer Questions
Video sharing sitesDemosInterviewsHow your products solves
problemsCreate and customize your channel
Sites people visit to ask questionsQuoraLinkedInMessage
Boards
Google+NewUndeterminedSearch rankings
InfographicsTo explain a processMake a pointProve your worth
Infographics Emerge As Key Component of Content Marketing: Experts
Encourage B2B Marketers To Embrace New Format Zmags
Make it easier on yourself without being a robot Schedule
tweets HyperAlerts Goals in GA Write in bulk schedule Email alerts
Photo credit:
http://www.flickr.com/photos/johngreenaway/3356358479/
Integrate with the rest of your marketing Photo credit:
http://www.flickr.com/photos/fridlund/2194911895/
Measuring Social Media Measure It Things you can measure
Traffic data Fan/follower data Interaction data Content performance
Social Media: Is Any of This Working? Photo credit:
http://www.flickr.com/photos/427/2110349532/
AlternativesBlog social addonsSocial Media advertisingOutsource
Photo credit:
http://www.flickr.com/photos/manicomi/2260527943/
Old Wine New Bottle Relationships Reputation Educational
Value
Learn MoreTwitter: @Hall_Web @amanda_pants Blog
http://www.hallme.com/blog/social-network-marketing/ Webinars
http://www.hallme.com/webinars 3/13 - What Is a CMS and Do I Need
One? 3/27 - Ready, Set, Go Mobile!1-877-425-5932
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