Social Media 2.0Connecting with members, funders, policymakers and journalists

Welcome (back)! At the 2011 Retreat, we covered the social media basics.

Today, at the 2012 Retreat, we’re going to talk about taking it to the next level!

About This Workshop

1. Brief overview & examples (10 minutes)2. Let’s brainstorm (30 minutes)

Overview of Our Social Media EffortsWHAT social media tools are we using?WHO are we reaching through social media?

Recruiting and InteractingWith Members

Reaching &Influencing Policymakers

Building Relationships with Bloggers & Journalists

ConnectingWith Funders

Working With Allies

Looking Ahead to 2012•Measuring social media impact•Quantitative: Monthly metrics reports (number of new followers, retweets, etc).•Qualitative: Interaction with our key audiences.

•Social media campaigns•Including social media in funding proposals.

Brainstorm Session