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How social media changes corporate communications, and how PR people should adapt to take advantage of the new tools. (This is a work in progress.).
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Social Media for the Next Wave of
PR
Agenda
PR Social Networks
Creating Conversations
PR Social Networks
Creating Conversations
Role of PR
PR 10 Years Ago
Lots of Paper
Expensive Services
PR Today
The New Tools
New Tools.Same Role.
PR Social Networks
Creating Conversations
The World is Social
Lots of Noise.Constantly.
More forms of content
Sources
Official Sources
Traditional Media
User-generated
Social Networks
PR Social Networks
Creating Conversations
The old rules
Captive Audiences
Controlled Messages
The new truths
Control Conversation
Distracted Audiences
Users contribute
Users self-select
Filter. Converse.
PR tomorrow
The New PR
PR RelationsPublic
PEOPLE
RELATIONSHIPS .
The New Rules
Information Overload
Future Social Media
• Conversations
• Connecting • Content
• Continuous
Real-time Web
Info. Filtered.
PR’s New Role
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