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Moving the focus of physical marketing campaigns on to web-based and mobile technologies used to turn communication into interactive dialogue
between organizations, communities, and individuals.
WHICH IS A FANCY ���WAY OF SAYING. . .
Social Media can help with . . .
The Dirty Secret
SET UP ALL YOUR SOCIAL MEDIA ACCOUNTS?
Tired from all that work?
Think you’re finished?
NOPE
Keep Going
NOPE
You have a seat at the table. . .
now you have to talk.
Why?
90% of people believe that PERSONAL
RECOMMENDATIONS are a
trustworthy source of information
STATE ���OF THE���
UNION
“We don't have a choice on whether we do social media, the question is how well we do it.”
Erik Qualman Author, Socialnomics: How Social
Media Transforms the Way We Live and Do Business
#1. CHINA
#2. INDIA
By the numbers: Facebook would be the 3rd largest nation in the world
By the numbers:
In the next 24 hours, 300 million
People will TWEET
64 million times. Tweet 70
60 hours of video are uploaded every minute
Over 3 billion hours of video are watched each month on YouTube
By the numbers:
59% Female Users 33% are 45 and older 55% mobile users
57% Female Users 46% are 45 and older 50% mobile users
50% Female Users 49% are 45 and older 13% mobile users
WHO ���
RUNS ���
THE ���
WORLD . . .
93% of customers EXPECT businesses to be active on social media sites
85% of social media users think that a business SHOULD go further than just having a presence on sites but should interact with them
51% of respondents purchase more from those companies or brands they LIKE or FOLLOW.
24% of customers made a purchase DIRECTLY as a result of something they saw posted on a social network
Overwhelmed?
5 Ways Social Media Can Help Non-Profits
BRING it
BACK DOWN
Be Authentic – Not Corporate
1.
Open to Frequent, Informal Updates
2.
Word-of-Mouth Based
3.
Low Expense (Relatively)
4.
Humanizing
5.
Dip your toes in . . .
With a strategy
Investigate
Participate
Implement
Intelligence
Schedule
A network based on continuous status updates, best used with photos or links back to website
Beginning with Twitter
Tips for Twitter
Follow members of your “ecosystem” – key supporters/ detractors, vendors, community groups, & politicians
Follow people you’d LIKE to know
Use Hashtags!!! Promote yourself with broad meaning # Use popular # for yourself Join in on conversations using #
Tips for Twitter • Custom Background – ALWAYS
• Monitor citywide # for information
• Reply – ALWAYS
• Recruit for volunteers
• Monitor your organization’s name
• Organize a Tweetup
• Share pictures – ALWAYS when able
A network based on businesses or professional people connecting and conversing with individuals of similar careers, ideas or interests
Getting Closer to Your Colleagues
Tips for Linkedin
• Join groups that match your ideals
• Start and Contribute to discussions in groups
• Add connections for your professional Rolodex
A network based on long term relationship building, with status updates, photos, links, and groups
Taking the First Step with Facebook
Newsfeed
Notifications
Notifications
Notifications
Newsfeed
Favorites
Apps
Groups
Pages
Search
Status
Newsfeed
Newsfeed
Personal Wall
Newsfeed
Personal Wall
Cover Cover
Icon/Image
Brief About
Statistics
Archive/ Edit
Sponsored
Status
Sites Not Covered Here
Overwhelmed?
EXTRA TIPS Get creative with avatars (Banners, Covers, Backgrounds)
Rotate landing pages (They act like a flyer for your business)
Create a ‘CAUSE’ for your organization
Add your blog feed via ‘NOTES’
Post questions, tell the fans HOW they are helping
Ask fans to upload pictures for your cause
Use Facebook Insights
Ask fans to upload videos to your youtube account
Use “Share This” widget – Slide 30
Good to Know
Twitterholic.com – Free site that shows the top 50 tweeters in your city
Search.twitter.com – Free site that allows you to search any term
Twapperkeeper.com – Archives your Tweets
Act.ly. – Helps with starting petitions
Twitpic.com – Free site that allows you to post photos to Twitter
Bit.ly. – Free site that shortens URLs for social media use
Twitalyzer.com – Google Analytics with Twitter visitors
Hootsuite – Free app that keeps all your social media sites in one place
Timely.is – Free site that allows you to schedule your tweets
Google Alerts – Free app that allows you to monitor strategic terms relating to
your cause, organization, brand, company, etc.
