Non Profits

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I gave this presentation to the Charles Koch foundation. Hope you like it.

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<ul><li> 1. ROB @WILLINGTON BE SWIFT STAY CURRENT DOT COM Thursday, July 29, 2010 </li></ul> <p> 2. EDMUND BURKENobody made a greater mistakethan he who did nothing because hecould do only a little. Thursday, July 29, 2010 3. THE LONG TAIL salesartistsThe Long Tail or long tail is a retailing concept describing the niche strategy ofselling a large number of unique items in relatively small quantities usually inaddition to selling fewer popular items in large quantities. Thursday, July 29, 2010 4. THE LONG TAIL $amount donorsThursday, July 29, 2010 5. THE LONG TAIL hoursvolunteersThursday, July 29, 2010 6. NON PROFITS. is that really who we are? Thursday, July 29, 2010 7. WHAT YOU NEED Steady stream of awesome. Empower Stakeholders. Reward Stakeholders. Thursday, July 29, 2010 8. Our World 140 Characters. Be Concise, Have Quality. Thursday, July 29, 2010 9. CLAIM YOUR LOCATION CREATE SPECIALS-INCENTIVES HONOR LOYALTY Thursday, July 29, 2010 10. Thursday, July 29, 2010 11. EVENTSMore than 180 students checked-in using Whrrl so they could upload photos and share theirexperiences. The graduation, achievements, congrats and photos were threaded into one Whrrl storyto pass on to absent friends and family. Thursday, July 29, 2010 12. Your donors will be able to interact with giving by experiencing a visual animated graphic when they donate. Examples include coins dropping into a receptacle, an animated action, a child smiling, the customization options are endless . Let your donors have Fun.Social media, fan pages, web sites, blogs, you tube, twitter, can all be updated using Nadanus backend. Thursday, July 29, 2010 13. Thursday, July 29, 2010 14. ONLINE DONATION OPTIONS iContribute.USThursday, July 29, 2010 15. CREATE UNIQUE $ PAGES KEEP TRACK OF SPECIFIC EFFORTSThursday, July 29, 2010 16. SHARE YOUR DONATION RELATIONSHIP MANAGEMENTThursday, July 29, 2010 17. BLUE SWARMBLUE-SWARM.comThursday, July 29, 2010 18. KIMBIA.COM CREATE $ WIDGETSThursday, July 29, 2010 19. MASS EMAILS SUBJECT LINES!In the body of your email, tell your story succinctly.Call To Action!Make it as personal as possible.Use the recipients names when you can, and sign the email as humanly as possible with a name, and a scanned signature if possible. Thursday, July 29, 2010 20. GOOGLE CHECK OUTFREE FOR NON PROFITS (Theyve Been Approved for a Google Grant)YOU PAY NOTHING, INCLUDING TRANSACTION FEES.THE FLOW IS NOT OPTIMIZED FOR DONATIONS - FORCES USERS TO CREATE GOOGLE ACCOUNT, AND CONNECT THAT G-ACCOUNT WITH THEIR CREDIT CARD. Thursday, July 29, 2010 21. BUY THE AD YOU LIKE MAKE YOUR DONATION SPEAKThursday, July 29, 2010 22. March Of Dimes Share Your Story. Share is an online community for parents of babies born prematurely or who have spent time in a neonatal intensive care unit (NICU). Brought to you by the March of Dimes, share is intended to offer parents a safe place to talk about their experiences and gain support from each other. Thursday, July 29, 2010 23. WeAreMedia, a wiki project where over 100 non-prot technology professionals have pooled knowledge resourcesand developed training materials to help non-prots learn how to use social media effectively. The initial contentwas facilitated through discussions on blogs, Twitter, and Facebook. Now, presentations are being remixed anddelivered as trainings to non-prots at conferences and workshops across the country. Thursday, July 29, 2010 24. Give your email a rest. Tap the collective knowledge. Get answers faster. Educate the entire group. Thursday, July 29, 2010 25. Capital Area Food Bank of TXThe CAFB iPhone app comes packed with a clever game called Catch the Can that allows you tostock your virtual pantry with healthy, non-perishable food items, and win appliances for your virtualkitchen. Catch the Can is a fun way to reinforce our request for the community to donate healthy, non-perishable food items and not just the things you want to get rid of in your pantry, Goddard said. Thegame serves as a way to remind people that they can make a difference in the ght to end hunger. Thursday, July 29, 2010 26. The app is simple, but powerful. It allows you to calculate your daily wage based on what you make bythe hour or yearly. Once you know what your daily wage is you can pick the charity youd like tosupport and make a one time or recurring donation. Thursday, July 29, 2010 27. 3 People. Through the power of online video, LROs small staff of three people and numerous volunteers around the world have built a brand famous within the surng community and beyond. In 2006, LRO produced an Emmy-nominated PSA, attracting recognition from the entertainment industry and raking in more support.Thursday, July 29, 2010 28. NICHE SOCIAL NETWORK Thursday, July 29, 2010 29. SF SymphonyThe SF Symphony held an online contest for members of the community to win tickets to the groups2009-2010 opening gala with pianist Lang Lang. To enter the contest, more than 70 people wrotestories and created videos that conveyed their passion for classical music. In addition to elicitingengagement among the community, the competition sparked conversation about the importance ofmusic in peoples lives. Thursday, July 29, 2010 30. Thursday, July 29, 2010 31. Upload and share your PowerPoint &amp; Keynote presentations, Word &amp; PDF documents and professional videos on SlideShare. Add audio to make a webinar Fundraising Pitches Advocacy Te l l a s t o r y Tr a i n i n g s Thursday, July 29, 2010 32. www.youtube.com/politicianchannel SOCIAL NETWORKSThursday, July 29, 2010 33. Thursday, July 29, 2010 34. Thursday, July 29, 2010 35. SOCIAL NETWORKSUSE DESCRIPTIONUSE KEYWORDSUSE EMBED CODE Thursday, July 29, 2010 36. CONTENT PLACEMENT Thursday, July 29, 2010 37. 140 characters or lessShort bursts of infooriginally: WHAT ARE YOU DOING?now: WHATS HAPPENING? SOCIAL NETWORKSThursday, July 29, 2010 38. SOCIAL NETWORKSThursday, July 29, 2010 39. PAGESGROUPS INDEXED BY SEARCH ENGINES CAN SEND EMAILS CAN HAVE APPLICATIONS SOCIAL NETWORKS Thursday, July 29, 2010 40. Update frequentlyShare non-political infoGive positive comments backAsk for opinionsUpload pictures/videos SOCIAL NETWORKS Thursday, July 29, 2010 41. Thursday, July 29, 2010 42. docs.google.comDOCUMENT COLLABORATIONThursday, July 29, 2010 43. Thursday, July 29, 2010 44. docs.google.comSPREADSHEET COLLABORATIONThursday, July 29, 2010 45. Thursday, July 29, 2010 46. docs.google.comFORMS COLLABORATIONThursday, July 29, 2010 47. docs.google.comFORMS Thursday, July 29, 2010 48. Thursday, July 29, 2010 49. Thursday, July 29, 2010 50. Thursday, July 29, 2010 51. NEWS ALERTS LET THE INTERNET COME TO YOU! Thursday, July 29, 2010 52. A.B.C.ALWAYSBECOLLECTING Thursday, July 29, 2010 53. COLLECT DATAPETITIONSPOLLSEVENTS Thursday, July 29, 2010 54. Thursday, July 29, 2010 55. MOBILEThursday, July 29, 2010 56. Thursday, July 29, 2010 57. Thursday, July 29, 2010 58. SHARE YOUR CONTENT CONTENT Thursday, July 29, 2010 59. SWIFTCURRENTSTRATEGIES.comThursday, July 29, 2010 60. EMOTIONAL + Text= PERSONALINFORMATIVECOMMUNICATIONS Text VIDEO Thursday, July 29, 2010 61. BLOGGING LOGISTICS Thursday, July 29, 2010 62. Our rst challenge had been to take the campaign - a traditionally ofine construct- online. We had done that. Now we had to take it back ofine. Thursday, July 29, 2010 63. ONLINE ADS Thursday, July 29, 2010 64. ONLINE ADS Thursday, July 29, 2010 65. MONDAY, JAN 18 TUESDAY, JAN 19ONLINE ADS Thursday, July 29, 2010 66. JACK SIGNS UPThursday, July 29, 2010 67. Thursday, July 29, 2010 68. Thursday, July 29, 2010 69. Content Recepients Content Commenters Content Creators Thursday, July 29, 2010 70. ROB @WILLINGTON BE SWIFT STAY CURRENT DOT COM Thursday, July 29, 2010 </p>