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Social Media In your Business
Shashi BellamkondaSocial Media Swami
Network Solutions. LLC
Social Media Opportunity – A Face in the Crowd
Photo Credit: http://flickr.com/photos/vividbreeze/480057824/
Challenges - Who is responsible
•http://flickr.com/photos/jjgardner3/3202924768/ Jimmy Gardner http://www.eastcoastblogging.com
• Everyone is responsible for social media
• How do you share the ownership ?
• Has the way your company is interacting with customers changed?
• Who are your internal social media people ?
Opportunity : Who owns the conversation?
•http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html
•What if they say bad things about the company ?
• Which networks should we participate?
• Are our customers on social networks?
Execution : Who will bell the cat?
• Can they write ?
• Who should approve ?
• Can we trust them?
• Where do they engage?
•http://www.flickr.com/photos/moviemaverick/91088182/
Measure, Measure and Measure
• Visitors
• Commenters
• Linkers
• Buyers
• Members
Network Solutions Swami’s - 3 Word Mantra
Photo: courtesy: http://flickr.com/photos/metrojp/92038203/
LISTEN
PARTICIPATE
Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/
CONTRIBUTE
Photo Courtesy: http://flickr.com/photos/presta/129832836/
We started by listening
Commenting where we were mentioned
Blogs
Media
Podcasts
Answers
Forums and Niche Social NetworksVideo
Contributing to the Conversation
Providing Education / Resources
A few cool things like widgets
http://flickr.com/photos/geoliv/3038217361/in/set-72157609295681854/
Built online relationships offline
Connections
@conniebensen recommends folowing
Jeremiah Owyang
Jeremiah Owyang writes about Network Solutions in
Social media
Jason Falls writes about Jeremiah’s post and
mentions Network Solutions @shashib
@shashib meets @jasonfalls Face to Face at SXSW
@shashib intervews Jason Falls for Network Solutions’
Blog about Social Media Tips for Small Business
@jasonfalls get questions on Network Solutions Domain
Reservation and asks @shashib
Network Solutions get reputation management
award
@jasonfalls writes case study on Network Solutions
achievements in reputation using Social media tools
Debra Askanase posts about companies doing reputation
Management
Results
Your Social Media Plan
• Setup Alerts
• Join and setup profiles in 3 social networks
• 15-20 minutes a day tracing the alerts and responding
• Choose 3 blogs on your field to read and comment
• Converse, don’t sell
• Answer questions and become an expert in your niche on LinkedIn
• 2 hours a week - Learn and write about the products you promote
• Measure your efforts How many times were you mentioned How many people read your posts Inbounds links Are your customers evangelizing
• Attend one local event a month
• Ask for help if you need it
Questions ?
• Shashi Bellamkonda [email protected]
• Network Solutions Blog : http://blog.networksolutions.com
• Web Community Network : http://www.LinkTogether.com
• Small Business Network : http://www.MySolutionSpot.com
• Personal Blogs: Technology & Social Media: http://www.shashi.name Digital Thoughts: http://readythoughts.blogspot.com Restaurant Reviews: http://www.carryoncurry.com
