Content Marketing

• Giving people the information they are seeking

• Content that solves people’s problems

http://en.wikipedia.org/wiki/Content_marketing

We love to Communicate - Semaphore

Photo Credit (cc) Hermann Kaserhttp://flic.kr/p/4GSP9t

Chappe semaphore on the roof of the Louvre, Paris http://www.sil.si.edu/Exhibitions/Underwater-web/uw-optic-02.htm

Telegraph

The telegraph key used to send the famous message “What Hath God Wroght” over the prototype telegraph line between Baltimore and Washington D.C. in 1844 (image: Smithsonian American Art Museum)

Letters

Photo Credit : National Postal Museum http://postalmuseum.typepad.com/.a/6a01157147ecba970c014e86444031970d-pi

Telephone

BellCourtesy of the National Museum of American History, gift of the American Telephone and Telegraph Company, 1923

"Box" Telephone, 1876, invented by Alexander Graham

Newspapers

SoLoMo : Social, Location & Mobile

How did our Communications Change

Our lives are Real-time, Social, Mobile

Trends :Knowledge Graph

Custom Mobile User Experience

As of September 2013, 73% of all online adults use social networking

sites – Pew Internet

(Source: http://bit.ly/1ieEmSM )

Social Networks = Editors

What do Marketers Do?

Become Publishers

Content Curators

Content Creators

Content Collaborators

http://jumpc.am/vVX

Content “Crowdsourcers”

5 Trends in Content Marketing

1. Rich media47% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people.

http://flipagram.com/f/fBU0jOCSeb

2. Content From Wearables

3. Content from Sensors

4. Content <>Internet of Things

http://bergcloud.com/case-studies

5. Content From Collaborative Economy

Questions

Digital Product Marketing, Social Media, Customer

Experience and Analytics Leader

Adjunct Professor – Georgetown University

Featured :

Washington Business Journal | Washingtonian

Magazine Tech Titan 2009 & 2011 | Small Business

Influencer 2011 & 2012 Champion | Winner of the 2012

Minority Business Leader Awards| AmEx Open

Forum | Featured in 16 Books

Shashi Bellamkonda

shashib@gmail.com

Follow On Twitter: @shashib